Barb has begun measuring broadcasters’ video content on YouTube and has committed to expanding its audience measurement to video-sharing platforms.

Partner content: Advertising is a cornerstone of the modern digital experience. Viewers are accustomed to ads appearing on mobile applications, websites — and televisions. 

ITV’s Kelly Williams tells The Media Leader about his first paid job and what is coming up in conversations with clients at the moment.

The national campaign will also use Met Office data to dynamically trigger creative on roadside digital six-sheets

With FAST platforms cashing in on US audiences, Nick Swimer asks why free ad-supported streaming TV has been slow to infiltrate UK CTV planning

Andy Jones, head of agency development at Samsung Ads busts four myths of TV advertising in the age of streaming.

Four panelists at Mediatel’s invite-only Year Ahead event tomorrow reflect on key media issues from 2022.

The media industry needs to come together to stop the ‘bedrock’ of the TV landscape being eroded.

The Qatar World Cup Final between France and Argentina attracted a combined average audience of 11.83 million across BBC One and ITV.

100% Media 0% Nonsense: There is rightly so much excitement about TV with new entrants, new products and new advertising opportunities. But the mistakes of digital media’s past must not be allowed, writes the editor.