Are marketers creating unnecessary limitations for themselves by sticking to the 60/40 media split?

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

How can brands navigate a festive World Cup and capitalise on a big year in sport?

Direct Line, The Audience Project and Little Dot Studios took part in the ‘Great Measurement Transformation Debate’ at Mediatel’s Future of Brands. 

Unilever and Mediacom discuss what media leaders can do in the fight against climate change

Heineken and dentsu x discuss how to make every pound of media spend drive more growth and impact

The most listened to breakfast programme remains on BBC Radio 2 in Q1 2022, according to latest data from Rajar.

Most listening occurs through DAB (41%), but online listening has grown to a high of 22% on average.

UK radio has reported its largest ever total audience – 49.7 million – in Q1 2022, according to Rajar data.

Tesco and Channel 4 discuss how TV can translate to brand growth.