The Media Leader team is excited to announce the launch of The Media Leader Café at Cannes Lions as we build out our international coverage at the world’s biggest media and advertising industry event.
The Media Leader Staff
A trio of media and advertising leaders joined The Media Leader editor Omar Oakes to discuss the state of marketing and key themes from The Future of Brands.
In brief: VCCP Media has been appointed as Krispy Kreme’s media agency after a three-way competitive pitch.
The second All-In Census results are set to be revealed on Thursday, including fresh data on what advertising and media professionals feel about hybrid working.
Bauer Media Audio has launched Eurosong Radio, a pop-up station dedicated to the upcoming Eurovision Song Contest.
In brief: Twitter will soon offer its users to buy single press articles, Elon Musk announced on Saturday.
In brief: The Lego Group has created a brand tie-up with Picturehouse Cinema’s Kids’ Club to promote its UK Lego City campaign.
WPP CEO Mark Read will open the Media Leaders Awards’ results ceremony at next week’s awards ceremony, with a fireside chat about leadership with The Media Leader’s editor Omar Oakes.
Lee Brown, head of advertising business & platform at Spotify, speaks to Omar Oakes about how the global audio giant hopes to significantly grow its advertising revenue in response to founder Daniel Ek’s “20% challenge”.
Richard Shotton, the author of ‘The Choice Factory’ and ‘The Illusion of Choice’, discusses his new book and what marketers can learn from studying psychology.