In a future defined by the hyperconnectivity of markets, brands who want to survive must glean deep insights from emerging markets and apply them elsewhere.
From programming for the masses to inserting more humanity into AI, these are the things that will impact consumers and businesses over the very long term.
When we skip from trend to trend, we impede our ability to fully exploit new technology. Our collective short-termism must be replaced by a greater focus on iteration.
Simultaneous cinema and OTT releases, progressive product placement and the metaverse — Omnicom’s Phil Rowley predicts what we can expect from the new James Bond.
The Scaniverse prefers accuracy over fantasy.
3D cinema has had four attempts at establishing itself, but all have failed to stick. Why are some media tech doomed to unpopularity despite repeated attempts to foist them upon us?