The Future of TV Advertising Global
The leading international advanced TV advertising thought-leadership event returns to Kings Place in London.
5-6 December, 2023
Disney’s president of global advertising Rita Ferro reflected on Disney+ one year on and discussed how she expects the streaming market to consolidate and why linear remains important.
ITV has not received any complaints from sponsors or advertisers over inviting Nigel Farage onto the latest season of I’m A Celebrity… Get Me Out of Here!
Amazon Ads and IPG Mediabrands have entered into a three-year deal to help advertisers reach audiences through Prime Video ads.
Dynamic optimisation using AI should be a good thing for broadcasters’ connected TV services, but it’s uncertain whether the industry can adapt to make it happen.
We must inspire the younger generation to get into the media industry to make a real change and ensure a more diverse future.
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Innovations in content-aware encoding are transforming video streaming, explains VisualOn’s strategic consultant.
Marketing’s focus only on the younger generations and their behaviours means we are missing the full picture of digital changes across all age groups.
Havas UK’s chief data and product officer explains what to look for in a viable long-term tracking solution.