Upcoming Event
The Year Ahead 2024
The original and still the very best! The highly popular invite-only networking event for senior professionals from across the media industry.
11 January, 2024
100% Media: news analysis, opinion, trends, data & jobs
From radio darlings to streaming service losses, measurement rows and Twitter debacles, The Media Leader has compiled a list of our most read stories of 2023.
TV in 2023: ad-funded streaming wars, U-shaped trading, and building bridges
2023 in Review: The TV industry had to raise its game in 2023, both in the UK and globally. Here are all the stories that mattered in TV this year.
Out-of-home in 2023: fakes, 3D, sustainability and growth
What were the top innovations and debates in out-of-home this year?
Why 2023 showed ‘video is the next most important thing in publishing’
Social media and publishing reporter Jack Benjamin reviews a tumultuous year for the social media market, while the rise of AI led publishers to defend their intellectual property.
Audio in 2023: Ken Bruce, new laws, and a news surge
The Media Leader asked audio media owners, specialists and trade bodies about the most significant changes in the sector and the biggest surprise of the year.
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Opinion
Fake out-of-home comes in many forms and out-of-home can embrace some of them to add a string to its bow, argues Kinetic Worldwide’s chief client officer Nicole Lonsdale.
Podcast guest Cass Naylor argues that the biggest story of the year relates to the decline of Twitter and the rise of AI; that is, the “enshittification” of the internet.
Generative AI will be critical to the future of advertising across platforms, but is it worth doing if brands do not own the creative?
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