Patrick Béhar, chief business officer UK & Ireland, Sky, outlined the company’s plans to introduce a 4K camera into Sky Glass TVs, enabling Sky to gather more data to further enhance its targeted advertising.
The basic relationship between reach and business results has “eroded dramatically”, Zenith UK chief strategy officer Richard Kirk argues.
The brand’s excellent Christmas campaign got me wondering what three words my friends in media would use to describe the state of play as we leave 2022 behind.
Stephen Arnell reveals who gets gifts and grief in Telly Land for their exploits this year…
The latest report from the Reuters Institute for the Study of Journalism and Oxford University found that 81% of UK publishers have active accounts on TikTok.
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Budgets for research and experimentation in emerging platforms might now face the chop, warns Omnicom Media Group’s chief market analyst.
Davids are disruptive and agile; Goliaths can crowdsource insights, provide stronger measurement, and bet big on traditional advertising.
The bots have been a long time coming — whether they have been called that or not.
