The Future of Brands
The media strategy event for marketers at the world's leading brands
Whether they knew it or not, the crowds were treated to a non-stop showcase of all things environmental, social and governance.
The Competition and Transparency in Digital Advertising Act was introduced in the Senate on Thursday.
It’s unfavourable for brand advertisers and doesn’t make any financial sense. So why do these brands’ marketers buy it?
Caution advised as ITV and others enter ‘Web3’, the metaverse and the NFT market.
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The only thing that will get Rupert Murdoch’s attention is if the advertisers no longer turn up.
Without a mainstream platform, Piers Morgan looks diminished. The ‘global’ reach of his content is worth very little, writes Nick Manning.
Partner content: If you’re thinking about a media move, you might like to think a little more outside the box.