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Take a wider view of the industry beyond the daily headline and you will see the future is bright. We don’t appreciate this enough and should say it more often.

Veridooh global president, NIck Parker, questions why DOOH still commands such a small percentage of global adspend, and offers six measures to finally get to 10% share.

Broadcasters should be focus much more on co-operation rather than on squabbling and forcing the Culture Secretary to have to adjudicate.