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Opinion

While Matalan’s AI-generated ads have generated a lot of buzz, human involvement remains crucial to ensure authenticity, emotional resonance and meaningful storytelling.

Futuristic ads give us clues about what concerns consumers may have and what products may alleviate those concerns — as well as the power of brands. 

At this year’s event, the industry will gain insight into how audio advertising delivers the three Rs: resonance, reach and results.