Interview: The future of ads is allowing the user to choose their own adventure, argues Marty Krátký-Katz, whose company is trying to help publishers claw back money lost to ad-blocking.
05 Dec 2022 | The Media Leader Staff
Sponsored: Dave Randall, Future’s commercial director, discusses with Omar Oakes why using first-party data well is so important to the publisher and how its audience data platform Aperture has developed.
In brief: Bauer Media Group’s Publishing business has appointed print and digital publishing specialist Jan Wachtel to drive its transformation.
As the Future of Gaming approaches, The Media Leader and Future brought together seven experts to discuss what’s next in gaming advertising and how advertisers can get involved.
Future has appointed Claire Blunt as chief operating officer, 18 months after she became the advertising sales boss at Guardian Media Group.
Being early and flexible is the key to planning media during a festive season with a cost-of-living crisis and a World Cup around the corner.
In brief: HELLO! has partnered with outdoor media owner Limited Space to launch a new video series called “HELLO! Hits”.
In brief: Grammy-award winning singer Lizzo features in the September issue, which is themed on “reinvention”.
The biggest misconception about equality, diversity and inclusion (EDI) is that it is solely a HR issue, leaders at Immediate Media have warned.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
Elle UK and Nike have launched a campaign across print, digital, video and OOH to mark England’s hosting of the UEFA Women’s Euro 2022 Championship.