Does anyone actually do ‘advertising’ any more, asks the editor.
More Magazine articles
With consumers having to make purchase decisions influenced by seemingly opposing economic and environmental forces, brands need to carefully balance their messages.
Print and digital circulations broadly continued to decline in 2023 – a continuation of longer-term trends.
With few exceptions news and current affairs magazines saw declines in both print and digital circulations in 2023, according to the latest consumer ABC figures.
Among women’s weekly magazines, Bauer Media’s Closer and Heat were the only titles to grow combined print and digital circulations in 2023.
Total circulations of nearly every UK home interest magazine fell in 2023, according to the latest consumer ABC figures, in a reversal of pandemic and post-pandemic trends.
BBC Science Focus managed 88.3% combined circulation growth to lead the pack among men’s lifestyle magazines in the UK in 2023.
All TV listings magazines declined in total circulation in a continuation of a years-long trend.
Condé Nast’s Vanity Fair was the only women’s lifestyle magazine to increase print circulation in 2023, while others saw increases in digital circulation.
The way budgets are set needs to reflect the turbulent times marketing finds itself in. Old tools are no longer equipped to do the job.