Agencies find it easier to blame measurement geeks than admit their failures in trading transparency and inaction over ad fraud.
Brian Jacobs
Brian Jacobs is founding partner of Crater Lake & Co. He has spent over 35 years in advertising, media and research agencies including spells at Leo Burnett (UK, EMEA, International Media Director), Carat International (Managing Director), Universal McCann (EMEA Director) and Millward Brown (EVP, Global Media). In 2006 he started Brian Jacobs and Associates and has co-authored two books on the media industry.
LATEST ARTICLES
If TV broadcasters choose to be excluded, they will miss the opportunity to shape how their medium should be planned.
We must place more value on the signals of buying, argues media planning and industry authority Brian Jacobs.
Following the publication of a new study from Newsworks, Brian Jacobs explains why media planners should take note.
P&G’s Marc Pritchard wants to drive creativity by stripping out auxiliary activities from his ad agency partners. Brian Jacobs examines why the CMO’s remarks have resonated.
Investigations have begun, rumours abound and secrets once never shared are suddenly all over the press. How did adland get into such a mess – and whose fault is it? By Brian Jacobs
Ahead of Mediatel’s event of the same name, we hear from Enreach’s Brian Jacobs on the future of media planning.
The potential afforded by the whole concept of programmatic trading is exciting – but it’s fast turning into a toxic mess, writes Brian Jacobs, founder director, Enreach.
Ever since the first person clicked on the first ever online ad, and the first blogger penned the first essay on all that’s wrong with everything digital, one question has underpinned much of the discussion: Who’s in charge?
Following an ISBA and MediaTel debate involving 50 advertisers about real time advertising, Brian Jacobs, founder of BJ&A Ltd, gives us his top four take-outs that every agency should take note of.