Brian Jacobs is founding partner of Crater Lake & Co. He has spent over 35 years in advertising, media and research agencies including spells at Leo Burnett (UK, EMEA, International Media Director), Carat International (Managing Director), Universal McCann (EMEA Director) and Millward Brown (EVP, Global Media). In 2006 he started Brian Jacobs and Associates and has co-authored two books on the media industry.
The potential afforded by the whole concept of programmatic trading is exciting – but it’s fast turning into a toxic mess, writes Brian Jacobs, founder director, Enreach.
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