Ever since the first person clicked on the first ever online ad, and the first blogger penned the first essay on all that’s wrong with everything digital, one question has underpinned much of the discussion: Who’s in charge?

Following an ISBA and MediaTel debate involving 50 advertisers about real time advertising, Brian Jacobs, founder of BJ&A Ltd, gives us his top four take-outs that every agency should take note of.

Brian Jacobs, Founder, BJ&A; Founder Director, Enreach explains the dilemma that many media agencies face, and tells us why the future for these agencies lies in planning…

Brian Jacobs, Founder, BJ&A; Founder Director, Enreach, explores the often strained relationship between agencies and procurement chiefs, and explains why agencies need to change their game.