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Why AI is different now: we’re the ones being trained, not the machines

Why AI is different now: we’re the ones being trained, not the machines

24 Apr 2023 | Omar Oakes

Serious media investment and thinking is going into AI for all sorts of use cases. The tech is not particularly new but, critically, our culture is, writes the editor.

Editor’s column: ‘I don’t trust you and you shouldn’t trust me’
Editor’s column: ‘I don’t trust you and you shouldn’t trust me’
03 Apr 2023 | Omar Oakes
Time for marketers to lead the media measurement debate
Time for marketers to lead the media measurement debate
27 Mar 2023 | Omar Oakes
Quality talent needs that spark: How All In will be different this year
Quality talent needs that spark: How All In will be different this year
15 Mar 2023 | Omar Oakes
BBC, Lineker and Davie – ‘so pointless and yet so important’
BBC, Lineker and Davie – ‘so pointless and yet so important’
13 Mar 2023 | Omar Oakes
Editor: Audio needs a vision
Editor: Audio needs a vision
27 Feb 2023 | Omar Oakes

It’s finally happening: dumb data is doomed

20 Feb 2023 | Omar Oakes

Media buyers and advertisers seem more emboldened to finally ask the right questions over data as tech giants struggle and agencies find their voices, writes the editor.

Attention deficit dystopia

13 Feb 2023 | Omar Oakes

Measuring attention is now big business in media, but it’s unlocking some worrying data for content creators, advertisers and wider society, writes the editor.

Editor: ‘I just fell into a media job’… but what’s going to keep you in it?

06 Feb 2023 | Omar Oakes

The myth of the young media entrepreneur has never been stronger at precisely the time when we need collaboration and experience to make the industry stronger, writes the editor.

Our most-read op-eds of 2022

20 Dec 2022 | The Media Leader Staff

Throughout 2022, The Media Leader has fielded exceptional opinions and perspectives from a number of columnists, industry veterans, and fresh voices.

Ad fraud is a repeat that TV doesn’t need

12 Dec 2022 | Omar Oakes

100% Media 0% Nonsense: There is rightly so much excitement about TV with new entrants, new products and new advertising opportunities. But the mistakes of digital media’s past must not be allowed, writes the editor.

Can’t get excited about the World Cup? Trust your instincts

28 Nov 2022 | Omar Oakes

The debacle that is this Qatar World Cup reminds us that breaking trust with consumers wrecks a media company’s implicit licence to dazzle and entertain with fiction and spectacle.

A two-speed downturn

14 Nov 2022 | Omar Oakes

100% Media 0% Nonsense: Commercial media could prove remarkably resilient in this recession compared to previous downturns, writes the editor.

Twitter is now in a very dark place – but there is a way forward

31 Oct 2022 | Omar Oakes

It’s hard to see how Twitter succeeds with Elon Musk at the helm. And yet this takeover is an opportunity to reset advertisers’ relationship with social media, writes the editor.

The Media Leader will launch a different sort of podcast

25 Oct 2022 | Omar Oakes

The Media Leader is launching a new podcast this week as we continue to develop our publication’s growing audience across different platforms.

Editor: We will champion talent, sustainability and trust in media

24 Oct 2022 | Omar Oakes

100% Media 0% Nonsense: We expect some tough conversations ahead as we champion three important issues in 2023 to bring about a better media industry. 

+ More 100 Media 0 Nonsense

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17 May 2023

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