Are humans or AI smart enough to do contextual targeting well? ITV and Sky certainly hope so, judging from their advertising upfronts, writes the editor.
2024 looks set to be a year of consolidation in publishing, but it’s a short-term fix for a long-term problem: the digital publishing market is suffering from market failure, writes the editor.
Twitter is too small to have such a big mouth calling the shots, writes the editor.
This is the worst media employee ever. But he can’t be fired, warns the editor-in-chief.
100% Media 0% Nonsense: How private equity buys, owns and sells media companies will mean big changes to media and advertising jobs.
If greenwashing in media and advertising is such a major concern, it doesn’t seem to be working very well, writes the editor.
The media landscape looks more competitive in the coming years and this should mean a renaissance for advertising, writes the editor-in-chief.
Linear, connected TV, radio, podcasts, addressable audio…. isn’t it time to get back to simplicity in media, asks the editor-in-chief.