Are marketers creating unnecessary limitations for themselves by sticking to the 60/40 media split?
This challenge is the ultimate test of media memory and advertising acumen.
As co-founder Harry N. Thuillier recounts, the idea for Oppo Brothers’ low-calorie ice cream was born out of unlikely circumstances.
Advertising still struggles to reach everyone, Mediatel’s latest Future of Brands event heard from a panel featuring Mars, Creative Equals, the UN Unstereotype Alliance and the ASA.
More coverage of the best insights from the two-day Mediatel event will feature on The Media Leader in the coming days.
Sir John Hegarty is worried about the truth being seen as a “negotiable concept” in marketing and society at large.
In the latest episode of the Making Sense of it All video series, The Attention Council CEO talks about the dramatic changes that have happened in media research.
Making Sense of it All: Jacobs tells Mesh Experience founder Fiona Blades that cinema is often left off the media plan first by brands because it “looks expensive”.
ISBA’s director-general Phil Smith is all too aware that advertisers’ and agencies’ interests have become “misaligned” over how media planning and buying is paid for.
“We just don’t learn anything. There’s no arrow of progress in the advertising world,” warns the self-styled Ad Contrarian.
Interview: the industry needs to reinvent planning as creative and media come together, You & Mr Jones Media founder Nick Emery argues