We asked several leading figures for their view on what the biggest challenge will be next year and what our publication should focus on.
Interview: Karthik Rao insists ‘the mission’ does not change despite increasing US competition and pressure to evolve media and adspend measurement.
News in brief Ocean Outdoor has broadcast a fashion show by designer and human rights campaigner Louise Xin across large format advertising screens in six European countries. The 10-minute broadcast happened simultaneously across digital out-of-home screens in busy retail locations in Amsterdam, Stockholm, Copenhagen, Edinburgh, Helsinki, London, Oslo and Rotterdam on 2 September (pictured, main… Continue reading Ocean Outdoor broadcasts sustainable fashion show in six countries
Watch: More change has happened in cross-media measurement in the last three years than the 30 years before, says Jo Kinsella, president of TVSquared by Innovid.
Channel 4 has created an immersive wedding experience for the premiere of the new series of Married at First Sight UK.
Subway launched a fully interactive 3D billboard where people could build their dream subs live on-screen.
Mochi ice cream brand, Little Moons, has adopted an “impact over optimisation” approach to its media planning to create longer term brand impacts.
Mediahub’s Ross Jenkins believes his media agency may have found a way for brands to potentially save millions via a new technology developed in-house.