Retail media could be seen as “the third wave of digital” after Google’s search and social with Meta, says Criteo’s chief revenue officer.
Audiotrack’s Chontal Angus explains how digital audio can learn from video to address its measurement problem.
News in brief Ocean Outdoor has broadcast a fashion show by designer and human rights campaigner Louise Xin across large format advertising screens in six European countries. The 10-minute broadcast happened simultaneously across digital out-of-home screens in busy retail locations in Amsterdam, Stockholm, Copenhagen, Edinburgh, Helsinki, London, Oslo and Rotterdam on 2 September (pictured, main… Continue reading Ocean Outdoor broadcasts sustainable fashion show in six countries
In brief: Independent media agency, John Ayling & Associates (JAA Media), has been appointed by youth homelessness charity, Centrepoint, to handle its media planning and buying following a competitive pitch.
Global’s Heart Radio and Amazon have united for the first time to launch an integrated ad campaign.
Watch: More change has happened in cross-media measurement in the last three years than the 30 years before, says Jo Kinsella, president of TVSquared by Innovid.
Channel 4 has created an immersive wedding experience for the premiere of the new series of Married at First Sight UK.
Subway launched a fully interactive 3D billboard where people could build their dream subs live on-screen.
Mochi ice cream brand, Little Moons, has adopted an “impact over optimisation” approach to its media planning to create longer term brand impacts.
Mediahub’s Ross Jenkins believes his media agency may have found a way for brands to potentially save millions via a new technology developed in-house.
The overwhelming favourite to be the UK’s next Prime Minister will keep attacking the media to cover up her mistakes.