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Scope3: IPG won’t be our last global holdco partner

Scope3: IPG won’t be our last global holdco partner

25 Nov 2022 | Ella Sagar

Anne Coghlan, Scope3 cofounder and COO, speaks to The Media Leader about what’s next for decarbonising the media industry and what are the biggest misconceptions about sustainability in advertising.

Start measuring the person and not the media
Start measuring the person and not the media
22 Nov 2022 | Ella Sagar
Teads: ‘spray and pray’ media is totally irresponsible
Teads: ‘spray and pray’ media is totally irresponsible
08 Nov 2022 | Ella Sagar
Media leaders weigh in: what’s the biggest challenge we face in 2023?
Media leaders weigh in: what’s the biggest challenge we face in 2023?
11 Oct 2022 | Omar Oakes
Retail media could be ‘the third wave of digital’
Retail media could be ‘the third wave of digital’
03 Oct 2022 | Ella Sagar
Ocean Outdoor broadcasts sustainable fashion show in six countries
Ocean Outdoor broadcasts sustainable fashion show in six countries
05 Sep 2022 | Ella Sagar

JAA Media wins Centrepoint account

05 Sep 2022 | Ella Sagar

In brief: Independent media agency, John Ayling & Associates (JAA Media), has been appointed by youth homelessness charity, Centrepoint, to handle its media planning and buying following a competitive pitch.

Heart and Alexa launch joint campaign

05 Sep 2022 | Ella Sagar

Global’s Heart Radio and Amazon have united for the first time to launch an integrated ad campaign. 

Why advertisers are driving change in cross-media measurement

01 Sep 2022 | Ella Sagar

Watch: More change has happened in cross-media measurement in the last three years than the 30 years before, says Jo Kinsella, president of TVSquared by Innovid.

Channel 4 creates one-night-only wedding experience

01 Sep 2022 | Ella Sagar

Channel 4 has created an immersive wedding experience for the premiere of the new series of Married at First Sight UK.

Subway creates 3D interactive billboard at Westfield

25 Aug 2022 | Ella Sagar

Subway launched a fully interactive 3D billboard where people could build their dream subs live on-screen. 

Little Moons wants to be ‘inescapable’ to two target audiences

25 Aug 2022 | Ella Sagar

Mochi ice cream brand, Little Moons, has adopted an “impact over optimisation” approach to its media planning to create longer term brand impacts.

Avoiding the ‘Google Tax’ — is this new tech the answer?

23 Aug 2022 | Omar Oakes

Mediahub’s Ross Jenkins believes his media agency may have found a way for brands to potentially save millions via a new technology developed in-house.

You are under attack and it will get worse

22 Aug 2022 | Omar Oakes

The overwhelming favourite to be the UK’s next Prime Minister will keep attacking the media to cover up her mistakes.

HBO partners with Snap to bring dragons to life

19 Aug 2022 | Jack Benjamin

Snap and HBO Max are bringing dragons from House of the Dragon to cities around the world via location-based augmented reality experiences.

What does it take to run a ‘university of media tech and data’?

18 Aug 2022 | Omar Oakes

Watch: Kepler’s Karinna Maldonado discusses why advertising and media agencies need to become more like universities to develop and retain staff.

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