The Guardian has launched its “biggest European campaign” to reinforce its three-year strategy and coincide with the digital launch of The Guardian Europe.
Sky has urged the UK government to commit to five key policy priorities in order to inject an extra £10bn into the UK economy.
Certain demographic audience segments are becoming harder and harder for media researchers to reach. But why? And what can be done to tackle it?
Newsworks, the marketing body for newsbrands, has appointed two hires to its insight team.
The ad campaigns for four car brands use Automated Number Plate Recognition to trigger dynamic digital ads in real-time.
Havas Media Network UK has promoted Nick Wright, managing director of Havas Entertainment, to the newly created role of chief growth officer.