mSix&Partners, the joint venture between The&Partnership and GroupM, has made two promotions to its senior leadership team.
Ecommerce functions are still managed through “fragmented and siloed” models which must evolve, a report by the WFA and Dentsu warns.
Mail Metro Media, the advertising arm of DMG Media, has promoted its heads of digital trading and digital sales with immediate effect.
Global revenues from over-the-top (OTT) TV episodes and movies will grow by more than 65% over the next five years, new research has found.
Tena, the incontinence liner company, has launched a TV ad destigmatising the menopause using Channel 4’s diversity award funding.
Streaming services like Netflix, Amazon Prime, and Disney+ are set to come under Ofcom’s regulatory remit for the first time.
UK adspend in 2021 reached £32bn, ahead of expectations, according to the latest quarterly Advertising Association/Warc Expenditure Report.
Retail media demand has soared in the past year, according to new figures.
Attention is multisensory and complex, but media agencies and advertisers must not “tie themselves up in knots” over theory and measurement where it could impede progress, a panel heard last week.
Digital adspend in 2021 was up 41% year-on-year to £23.5bn, latest IAB UK figures show.