In brief: Say It Now, the interactive audio ad tech company, has appointed Zoe Bruton as its sales director.
Ella Sagar
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Retail media is forecast to be the fastest growing area of UK commercial media this year, despite rising costs in an already expensive buying market to reach consumers where they shop.
2022 saw a surge in radio audiences ‘going digital’. This is welcome news for advertisers who are looking for new audiences, better targeting and more efficient media.
The BBC has grown its share against commercial radio after two quarters of decline.
In brief: UK cinema advertising contractor Pearl & Dean has secured a new contract with Curzon starting in July 2023.
Laura Chaibi, international director of ad marketing and insights at Roku shares her greatest achievement and what is consistently coming up in conversations with clients.
The UK advertising and marketing’s LGBTQIA+ advocacy group has launched its biggest campaign to date using outdoor sites across the UK.
In brief: BARB has launched a solution to give subscribers more flexibility in accessing and integrating viewing data into their own systems.
In brief: GroupM has officially merged Essence and Mediacom in the UK, making it the country’s largest regional agency network.
In brief: Brand Advance, the global diverse media network, has partnered with purpose-led ad platform Good-Loop to integrate proprietary green technology into its campaigns.