Commercial radio has had a “positive” start to the year with 5.2% growth in Q1, new figures show.
Ella Sagar
Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.
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The IPA Talent and Diversity Conference heard how advertising can and should play a pivotal role in reversing a decline in social progress.
Two key interviews from our Future of Audio and Entertainment event last week: Matt Payton (Radiocentre) on an ad-funded BBC and Michael Bayston (Acast) on what’s next for audio measurement.
Leading industry executives pondered the best AI innovations in TV, whether it already exists or has yet to be conceived.
Kantar’s study found 19.9m British households have at least one paid video streaming service — “virtually flat” on the previous quarter.
Bauer Media’s group client director shares whose shoes she would want to live in for the day and what is coming up in conversations with clients.
UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.
New RTL AdAlliance research compared attitudes towards video content between 11 European markets and the US for the first time.
Advertisers will now be able to target their spots through more categories, 18 off-the-shelf audiences as well as custom audiences.
The media owner announced the roll-out of a new cookie-free measurement solution at The Future of Audio and Entertainment.