About The Media Leader

About The Media Leader

The Media Leader is the media industry’s leading source of news analysis, data, and opinion. We are an independent publishing brand owned by Adwanted Group and in 2022, we rebranded from Mediatel News and launched a dedicated site and newsletter in the US.

Omar Oakes is editor-in-chief of The Media Leader and, as part of the rebrand, repositioned the publication as the advertising industry’s go-to resource for quality analysis, opinion and news about media and its intersection with advertising. The publication also introduced brand values that now guide the title’s coverage: championing excellence, inclusion and courage in media.

The values are put into editorial practice by consulting our audience and the wider industry about what are the most pressing issues that need to be improved. After a series of debates held at our flagship Future of Media conference, The Media Leader pledged to champion three important topics throughout 2023: talent, sustainability and trust in media.

Adwanted (formerly Mediatel) is the UK’s leading provider of media tech and data, with decades of experience across the media landscape. Mediatel Connected is the UK’s largest single-source of media data for agencies, media owners, brands and academic institutions.

In recent years the company has also grown an internationally-renowned events business, Adwanted Events, which runs over 20 global conferences annually including The Future of Media and The Future of TV series.

Contact Us

Submit press releases to: news@the-media-leader.com

Omar Oakes
Editor-in-chief (and leads on TV sector coverage)

Maria Iu
Deputy editor

Jack Benjamin 
Reporter (Publishing, social media) and executive producer, The Media Leader Podcast

Ella Sagar
Reporter (Audio, out-of-home)

Sam Tidmarsh
Senior content manager, Events & Publishing

Steve Scaffardi
MD of Mediatel Events & Publishing

Katrina Coyne
Head of commercial

Kat Hendry
Sales manager

Juliana Mallows
Sales executive

Editorial standards

The Media Leader journalists strive to maintain the highest possible standards of ethical and professional journalism. We seek to be independent, fair and accurate and make every effort to verify and check the information we publish. We also strictly adhere to UK law in areas such as libel, privacy and copyright.

If you spot a mistake or wish to complain about our coverage, please email Omar Oakes at omar.oakes@uk.adwanted.com.

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