About The Media Leader

The Media Leader is the media industry’s leading source of news analysis, data, and opinion. We are an independent publishing brand owned by Adwanted Group and in 2022, we rebranded from Mediatel News and launched a dedicated site and newsletter in the US.
Omar Oakes is editor of The Media Leader. Oakes, who joined as editor in May 2021, has been on a mission to reposition the publication as a “100% Media” resource and introduce brand values that now guide the title’s coverage: championing excellence, inclusion and courage in media.
Adwanted (formerly Mediatel) is the UK’s leading provider of media tech and data, with decades of experience across the media landscape. Mediatel Connected is the UK’s largest single-source of media data for agencies, media owners, brands and academic institutions.
In recent years the company has also grown an internationally-renowned events business, Mediatel Events, which runs over 20 global conferences annually including The Future of Media and The Future of TV series.
Submit press releases to: news@the-media-leader.com
Omar Oakes
Editor (and leads on TV sector coverage)
omar.oakes@uk.adwanted.com
Jack Benjamin
Reporter (Publishing, social media)
jack.benjamin@uk.adwanted.com
Ahmed Elkady
Reporter (Tech)
ahmed.elkady@uk.adwanted.com
Ella Sagar
Reporter (Audio, out-of-home)
ella.sagar@uk.adwanted.com
Sam Tidmarsh
Senior content manager, Events & Publishing
sam.tidmarsh@uk.adwanted.com
John Moulding
Head of content, TV & Advertising, Adwanted Events
john.moulding@uk.adwanted.com
Steve Scaffardi
MD of Mediatel Events & Publishing
steven.scaffardi@uk.adwanted.com
Advertising (UK)
Katrina Coyne
Head of commercial
katrina.coyne@uk.adwanted.com
Kat Hendry
Sales manager
kat.hendry@uk.adwanted.com
The Media Leader journalists strive to maintain the highest possible standards of ethical and professional journalism. We seek to be independent, fair and accurate and make every effort to verify and check the information we publish. We also strictly adhere to UK law in areas such as libel, privacy and copyright.
If you spot a mistake or wish to complain about our coverage, please email Omar Oakes at omar.oakes@uk.adwanted.com.