With consumers having to make purchase decisions influenced by seemingly opposing economic and environmental forces, brands need to carefully balance their messages.
Acast has reported organic net sales growth of 13% in 2023, despite a “weakened economy” affecting global advertising markets.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
What do senior industry professionals really think of what they heard from the politicians and what will likely happen next?
The publisher plans to launch two entertainment podcast series as part of its commitment to attract new audiences on audio and video platforms.
‘You’ll never win by doing the same thing with less money,’ argues Bountiful Cow CEO as less than a quarter of IPA case studies found to meet “relative advantage” criteria.
Columnist Nicola Kemp joins host Jack Benjamin, editor-in-chief Omar Oakes and reporter Ella Sagar to unpack results from Big Tech companies, including Meta, Amazon, Google, Spotify and Snap.