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‘Empathy delusion’: are we at all like the people we are targeting?

‘Empathy delusion’: are we at all like the people we are targeting?

30 Mar 2023 | Laurence Green

Changes to this year’s Consumer Price Index should remind us to temper own excitable interest in the outlier with respect for the average.

TfL outdoor screens will target hate crime warnings at stations with incidents
TfL outdoor screens will target hate crime warnings at stations with incidents
27 Mar 2023 | Ella Sagar
Eco-Effectiveness – is there a trade-off between a more sustainable and an effective media plan?
Eco-Effectiveness – is there a trade-off between a more sustainable and an effective media plan?
23 Mar 2023 | Dominic Charles
Our timing is all wrong when it comes to sustainability
Our timing is all wrong when it comes to sustainability
16 Mar 2023 | Marcos Angelides
From scrolling to streaming: how digital’s pivot to video will impact brands
From scrolling to streaming: how digital’s pivot to video will impact brands
16 Mar 2023 | Bhavin Balvantrai
Planners, this is our Back to the Future moment
Planners, this is our Back to the Future moment
16 Mar 2023 | Nina Franck

Outdoor screen fitted with microphones so AI can ‘hear’ sirens

16 Mar 2023 | Ella Sagar

Anti-knife crime charity The Ben Kinsella Trust has launched a campaign for Mother’s Day with Clear Channel UK using AI machine learning.

I hope it reignites passion for behavioural economics: Review of Shotton’s ‘The Illusion of Choice’

09 Mar 2023 | Steve Taylor

Steve Taylor reviews Richard Shotton’s latest book on the overlap between behavioural psychology and marketing and economics.

Do you have a googly eyes strategy?

02 Mar 2023 | Simon Carr

Strategist Simon Carr looks at the changing pace of cultural exchange, and how this might impact the creation of new and unique ideas

Green: Does advertising grow markets?  

02 Mar 2023 | Laurence Green

Research suggests that the majority of planners think so. But a publication set to be released by the Advertising Association’s Credos think tank suggests otherwise…

We need to up our game in sport by facing uncomfortable changes

02 Mar 2023 | Dan Conti

A booming and evolving global sports industry requires uncomfortable changes and a provocative approach to embrace the new way and thrive.

Strategists need to be better doctors to prescribe better media medicine

23 Feb 2023 | Tony Mattson

If we really want to get tasked with solving problems rather than delivering prescribed outputs, then we need to get much, much better at diagnosing problems. But how, asks Havas Media’s strategy head.

Leave ‘cost per’ KPIs behind

23 Feb 2023 | Nina Franck

At best campaign KPIs can be effective, but at worst they are useless and misleading. How should you choose what is right for your campaign? 

Why we need to re-define peak time

16 Feb 2023 | Carl Nawagamuwa

Strategy Leaders: If advertisers do not redefine what ‘peak’ is in the changing media landscape, they risk missing opportunities to reach engaged audiences.

Empathy: the force that will power media relationships in 2023

16 Feb 2023 | Maria Tudor

In difficult times we must use empathy in advertising at the right time and in the right place to inspire the right reaction not only from consumers, but also clients, media owners and agencies.

The truth about youth? They’ve not had it this tough for a very long time

16 Feb 2023 | Laura Rowe

As society seems to prize the young, brands should not ignore their struggles and need to adjust their messaging and media accordingly in the long-term.

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The Big Hits of 2023...So Far

21 Mar 2023

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