We must focus on people, partnering wisely, and let our communication goals guide our channel choice.
Reach or targeting? Choice or Sustainability? Strategist Simon Carr explores some of the paradoxes affecting media and marketing, and offers strategic resolutions.
In new IPA research, advertising effectiveness expert Les Binet has explained why econometrics matters now more than ever.
Creative media has taken a back seat because creative effectiveness doesn’t properly consider how the message is delivered.
At Roblox’s developer conference, online dating and big changes to the marketplace will change the way brands strategize their metaverse activations, writes ITV agency Metavision’s metaverse creative.
Brands looking to explore investing in “the sleeping giant” that is retail media, should consider a framework for their strategy.
The uproar over Havas winning the Shell account is hypocritical. If we’re all so perfect, why are any of us in an industry that promotes consumption and waste?
Living circumstances might be “more likely” to indicate purchase preferences than age demographics, new research has found.