Strategy Leaders: Advocating for a 100% TV-focused plan is as wrong as advocating for one that is 100% digital, writes Wavemaker’s head of audience intelligence.
25 May 2023 | Nina Franck
Strategy Leaders: Behavioural targeting on digital and TV avoids lumping together audiences based on ages and households where advertisers can customise the reach of their campaigns, writes Nina Franck.
The big digital players getting into econometrics can only be good for the industry… right? December19’s head of performance isn’t so sure.
Hearts & Science’s chief strategist explains how moving attention away from the mainstream is valuable for brands, and shares six strategies to build regional diversity.
With the growth in mobile, TV broadcasters should look at content and technology that can accompany viewers across screens to avoid media breaks.
Changes to this year’s Consumer Price Index should remind us to temper own excitable interest in the outlier with respect for the average.
Transport for London (TfL) has launched a multi-platform campaign to equip users of the network with techniques to intervene in hate crime incidents.
Creating a sustainable but effective media plan is possible, but it requires balancing emissions, efficiency, and scalability.
All the exciting stuff happens in much smaller windows of time. The same applies to sustainability: having a single message all year round won’t work.
Strategy Leaders: Navigating economic volatility requires understanding the evolving digital market and making strategic investments.
Strategy Leaders: Media habits between old and young may be diverging, but the same planning mistakes are at risk of repeating themselves.