Hearts & Science’s chief strategist explains how moving attention away from the mainstream is valuable for brands, and shares six strategies to build regional diversity.

Strategist Simon Carr looks at the changing pace of cultural exchange, and how this might impact the creation of new and unique ideas

Simon Carr asks if Roblox and Fortnite are the new churches of the modern world.

Where marketing principles have been followed, they seem to work. But there are still too many instances today where it has never been tried, writes Hearts & Science’s strategy chief.

Strategy Leaders: We seem to be drawn in opposing directions on so many issues we can no longer be sure what being British really means.

Two unique social media trends might have far reaching consequences for marketing, argues Hearts & Science’s strategy chief.

Artificial intelligences are creating unusual ideas – and we need that unique thinking, writes Simon Carr.

Brands need to find ways to marry past, present and future.

Putting a TV ad on a different screen isn’t enough. Every channel across the ecosystem has to have a clear role, strategy and part to play.

The market is changing, and so too are media behaviours. That means, as strategists, it’s imperative we scale up ourselves and our approaches too.