Reach or targeting? Choice or Sustainability? Strategist Simon Carr explores some of the paradoxes affecting media and marketing, and offers strategic resolutions.
It appears global forces are reshaping our behaviours and preferences, and businesses will need to adapt their brand strategies alongside them.
Relaunches still come with a degree of risk and not all work out as planned, warns Hearts & Science’s UK chief strategy officer.
Hearts & Science’s chief strategist explains how moving attention away from the mainstream is valuable for brands, and shares six strategies to build regional diversity.
Simon Carr asks if Roblox and Fortnite are the new churches of the modern world.
Where marketing principles have been followed, they seem to work. But there are still too many instances today where it has never been tried, writes Hearts & Science’s strategy chief.
Strategy Leaders: We seem to be drawn in opposing directions on so many issues we can no longer be sure what being British really means.