Where marketing principles have been followed, they seem to work. But there are still too many instances today where it has never been tried, writes Hearts & Science’s strategy chief.
Strategy Leaders: We seem to be drawn in opposing directions on so many issues we can no longer be sure what being British really means.
Two unique social media trends might have far reaching consequences for marketing, argues Hearts & Science’s strategy chief.
Artificial intelligences are creating unusual ideas – and we need that unique thinking, writes Simon Carr.
Brands need to find ways to marry past, present and future.
The market is changing, and so too are media behaviours. That means, as strategists, it’s imperative we scale up ourselves and our approaches too.
The way adland thinks about audiences is littered with problems, writes strategist Simon Carr. It’s time to add some further dimensions to its approach.
By examining specific cultural influences, brands can learn more about the brave new worlds being built by Big Tech.