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The luxury market will be key to OOH bucking this year’s downward trend

The luxury market will be key to OOH bucking this year’s downward trend

30 May 2023 | Aidan Neill

Three growth engines are profoundly reshaping the market luxury market, which is driving spend on outdoor media, writes Mediabridge’s co-founder.

World Out of Home Organisation global congress to focus on sustainability
World Out of Home Organisation global congress to focus on sustainability
25 May 2023 | Ella Sagar
The lowdown from Advertising Week Europe 2023
The lowdown from Advertising Week Europe 2023
24 May 2023 | Mike Fletcher
Paramount creates 3D ‘Transformers’ takeover of IMAX
Paramount creates 3D ‘Transformers’ takeover of IMAX
24 May 2023 | Ella Sagar
Why retail media has moved beyond activation
Why retail media has moved beyond activation
24 May 2023 | Ella Sagar
The Fishbowl: Rachel Sutton, Ocean Outdoor
The Fishbowl: Rachel Sutton, Ocean Outdoor
24 May 2023 | Ella Sagar

Which? launches brand refresh

22 May 2023 | Jack Benjamin

The not-for-profit company has a new visual identity, supported by a broad media campaign across ATL and digital channels.

In TfL first, New York Bakery Co launches 3D outdoor campaign on Underground

18 May 2023 | Ella Sagar

In brief: the bagel brand will run 3D creative across select Global-run digital gateway screens at London Waterloo and Kings Cross St Pancras.

Outdoor media owners commemorate Coronation weekend

05 May 2023 | Ella Sagar

Outdoor media owners are running Coronation and charity campaigns over the long weekend.

Laurence Green: Might less advertising be more?

04 May 2023 | Laurence Green

We are in danger of breaching the unspoken contract with our audience that we will co-fund media in return for licence to communicate on advertisers’ behalf, warns Laurence Green.

Maybelline launches ‘world’s biggest 3D OOH campaign’

03 May 2023 | Ella Sagar

The creators of cosmetics brand Maybelline’s nationwide 3D out-of-home have hailed the world’s biggest campaign of its kind for outdoor creative that appears to pop out of the screen.

Ocean Outdoor appoints UK marketing director

02 May 2023 | Ella Sagar

In brief: Ocean Outdoor as appointed Marie Le Hur as its marketing director for its UK business.

Measurement is the new digital

24 Apr 2023 | Denise Turner

We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.

Travel ‘pain points’ targeted by OOH P&O Ferries ads

19 Apr 2023 | Omar Oakes

The Media Plan: P&O Ferries is placing out-of-home posters at “pain points” for fed up aeroplane and train travellers to entice them overseas by ferries instead.

OOH reinvests into ‘lifesaving street furniture’

18 Apr 2023 | Ella Sagar

A new joint study has highlighted how out-of-home advertising reinvests revenues into London; the circular economy, local infrastructure and diverse initiatives.

Starbucks creates ‘full sensory’ outdoor campaign

13 Apr 2023 | Ella Sagar

Starbucks UK has taken over the full tunnel between Kings Cross St Pancras underground and international station with iced coffee sights, smells and sounds. 

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