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The Fishbowl: Dan Durling, Alight Media

The Fishbowl: Dan Durling, Alight Media

27 Sep 2023 | Ella Sagar

Alight Media’s managing director shares how he wanted to be an artist when he was younger and what clients are most excited about at the moment.

The Guardian launches Europe edition and global marketing push
The Guardian launches Europe edition and global marketing push
20 Sep 2023 | Ella Sagar
VW motorway ads activate by scanning cars’ number plates
VW motorway ads activate by scanning cars’ number plates
18 Sep 2023 | Ella Sagar
Have Gymbox and Maybelline’s fake ads broken the law?
Have Gymbox and Maybelline’s fake ads broken the law?
15 Sep 2023 | Ella Sagar
Mark Wright, Sir Martin Sorrell and Love Island star to speak at The Future of Media
Mark Wright, Sir Martin Sorrell and Love Island star to speak at The Future of Media
13 Sep 2023 | The Media Leader Staff
One in seven brands ‘creating new budgets’ for programmatic OOH
One in seven brands ‘creating new budgets’ for programmatic OOH
12 Sep 2023 | Ella Sagar

Nearly half of UK OOH ad revenues ‘reinvested’ in public infrastructure

12 Sep 2023 | Ella Sagar

The UK out-of-home industry dedicated £411m of its ad revenues to public services, infrastructure, communities and employees in 2021, new figures have shown.

Podcast: Is TV the base of the media plan in 2023? With Kantar’s Jane Ostler

07 Sep 2023 | Jack Benjamin

Kantar’s Jane Ostler sits down with host Jack Benjamin to unpack the findings from Kantar’s Media Reactions 2023 report.

What can marketers learn from Phil Collins in challenging times?

07 Sep 2023 | Colin Horan

Clear Channel strategist Colin Horan argues turbulent times present a golden opportunity for brands, and broadcast reach is more important now than ever before.

When it comes to attention ‘many a mickle, makes a muckle’

07 Sep 2023 | Euan Mackay

Route Research’s general manager Euan Mackay responds to the latest Lumen attention study and asks: does attention need to be grabbed all at once? Or is it as effective built up over time? 

The Fishbowl: Samera Mohmoud, Global

06 Sep 2023 | Ella Sagar

Global’s commercial agency director shares the biggest turning point in her career and what she would do if she took a year off work.

Not all OOH is equal, and not all Faux OOH is special

06 Sep 2023 | David Wilding

Faux OOH could complement Foundational and Special OOH activations, but it’s not quite the same thing in some powerful, if subconscious, ways.

TV slips out of marketers’ top-ranked media channels

06 Sep 2023 | Jack Benjamin

TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. Meanwhile, consumers say they prefer in-person ad experiences.

OOH sector now trading 3% below pre-pandemic revenues

05 Sep 2023 | Ella Sagar

Outsmart, the trade body for the OOH advertising industry, found digital and classic revenues grew by 6.1% and 2.4% respectively across H1 2023.

Editor: Why Gymbox’s fake ad crossed a line

04 Sep 2023 | Omar Oakes

Fake ads are not something we should tolerate unless advertisers own up to them and accept the risks of dishonesty, writes the editor.

Gymbox marketing director urges brands to call out fake ads

01 Sep 2023 | Ella Sagar

Gymbox’s brand and marketing director Rory McEntee wrote a column earlier this year about the risk fake ads, good or bad, pose to brands. Then his brand released a fake ad, and there is as yet no response from the gym chain.

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