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Ocean Outdoor adds audio, smells and snow to DeepScreen Alive screens

Ocean Outdoor adds audio, smells and snow to DeepScreen Alive screens

30 Mar 2023 | Ella Sagar

Ocean Outdoor has today launched DeepScreen® Alive to select 3D screens across Europe, adding real-time data and immersive capabilities to campaigns.

Dentsu agrees long-term global partnership with OOH Capital
Dentsu agrees long-term global partnership with OOH Capital
29 Mar 2023 | Ella Sagar
World Out-of-Home Organization elects Sustainability Task Force
World Out-of-Home Organization elects Sustainability Task Force
27 Mar 2023 | Ella Sagar
Talon acquires Evolve
Talon acquires Evolve
27 Mar 2023 | Ella Sagar
Is there really such a thing as the perfect team?
Is there really such a thing as the perfect team?
23 Mar 2023 | Mark Bucknell
Amusement at Playout – bemusement at P&G
Amusement at Playout – bemusement at P&G
17 Mar 2023 | Bob Wootton

Route invites pitches for new measurement system design

16 Mar 2023 | Ella Sagar

Route, the out-of-home (OOH) audience measurement body, has issued a Request for Proposal (RfP) to partners to design a measurement system.

Outdoor screen fitted with microphones so AI can ‘hear’ sirens

16 Mar 2023 | Ella Sagar

Anti-knife crime charity The Ben Kinsella Trust has launched a campaign for Mother’s Day with Clear Channel UK using AI machine learning.

UK OOH ad revenues recover with 31% surge to £1.2bn

14 Mar 2023 | Ella Sagar

Out-of-home total advertising revenues increased by nearly a third (31%) compared to 2021.

How Say It Now hopes to bring audio actionable ads to TV and outdoor

14 Mar 2023 | Ella Sagar

Ad tech company Say It Now plans to introduce actionable smart speaker ads for TV later this month, and on out-of-home next year.

Why the oldest media leads the way with measurement (again)

14 Mar 2023 | Mike Follett

Route Research’s new OOH currency points the way for all other media to follow.

Media habits return to pre-pandemic trends

14 Mar 2023 | Jack Benjamin

As a result of changing habits between generations, only OOH consistently delivers over 90% weekly reach across all age groups.

JCDecaux posts 17% growth as OOH sector rebounds

09 Mar 2023 | Ella Sagar

JCDecaux posted 16.6% year-on-year growth across the whole group. 

OOH leaders reflect on how Playout is a sector game-changer

02 Mar 2023 | Greg Grimmer

Some of the best brains in UK OOH met in a virtual round table to investigate why Outsmart’s launch of Playout will change the OOH sector and wider media world.

EE billboards will help people get home from Manchester

27 Feb 2023 | The Media Leader Staff

In brief: Nighttime passersby in Manchester can get personal travel information from Ocean Outdoor digital billboards as part of a new EE campaign.

London Lites partners with Veridooh

27 Feb 2023 | Ella Sagar

In brief: Australian adtech company Veridooh has expanded its UK footprint by partnering with digital out-of-home (DOOH) specialist London Lites.

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The Big Hits of 2023...So Far

21 Mar 2023

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