Dentsu’s Global Ad Spend Forecast expects global advertising to increase by 4.6% to $752.8bn in 2024.
08 Dec 2023 | Ella Sagar
Interview: ITV CEO Carolyn McCall spoke about the launch and future of ITVX, being ‘a national champion’ and going after digital spend.
X shed over 1 million daily UK users between May and October, according to figures seen by The Media Leader.
Outsmart, the OOH trade body, found Q3 2023 advertising revenue was up 4.9% compared to Q3 2019, the first time this has been higher for a corresponding quarter pre-pandemic.
Peter Naylor, VP of advertising at Netflix, spoke to delegates of the Future of TV Advertising Global about the first year of the ad tier, and what’s next for advertisers.
GroupM’s global president of business intelligence Kate Scott-Dawkins spoke with Jack Benjamin about the state of the global and UK ad markets.
Naren Patel will take over from Simon Daglish as chair of Nabs, the mental health and wellbeing charity for the media and advertising industry.
A group of senior local editorial directors have released an op-ed across their local titles warning the BBC is a “potent threat” to the sustainability of local journalism.
Daniel Ek, Spotify CEO, has announced job cuts equating to 17% of the audio company’s workforce.
Total 2023 box office is running 8% ahead of the equivalent year-to-date period in 2022, according to the latest figures from Comscore.
WPP’s GroupM has maintained its global ad-revenue growth estimate at 5.8% to $889bn in 2023 but predicts a slight growth slowdown next year.