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ITV CEO McCall lays out global ambition and what’s next for ITVX

ITV CEO McCall lays out global ambition and what’s next for ITVX

08 Dec 2023 | Ella Sagar

Interview: ITV CEO Carolyn McCall spoke about the launch and future of ITVX, being ‘a national champion’ and going after digital spend.

Podcast: The future of TV is… anxious?
Podcast: The future of TV is… anxious?
08 Dec 2023 | The Media Leader Staff
Amazon Ads inks three-year agency deal with IPG Mediabrands
Amazon Ads inks three-year agency deal with IPG Mediabrands
07 Dec 2023 | Omar Oakes
Disney global ads president: expect streaming consolidation
Disney global ads president: expect streaming consolidation
07 Dec 2023 | Jack Benjamin
ITV CEO McCall: No sponsor complaints about Farage on ‘I’m a Celeb…’
ITV CEO McCall: No sponsor complaints about Farage on ‘I’m a Celeb…’
06 Dec 2023 | Jack Benjamin
ITV brings together data and research teams under Mortensen
ITV brings together data and research teams under Mortensen
06 Dec 2023 | Omar Oakes

Dentsu downgrades 2024 adspend forecast as inflation bites

06 Dec 2023 | Ella Sagar

Dentsu’s Global Ad Spend Forecast expects global advertising to increase by 4.6% to $752.8bn in 2024.

Exclusive: X loses 1 million daily UK users in less than 6 months

06 Dec 2023 | Jack Benjamin

X shed over 1 million daily UK users between May and October, according to figures seen by The Media Leader.

OOH revenues surpass 2019 levels for first time

05 Dec 2023 | Ella Sagar

Outsmart, the OOH trade body, found Q3 2023 advertising revenue was up 4.9% compared to Q3 2019, the first time this has been higher for a corresponding quarter pre-pandemic.

Netflix faces ad buyers and pledges to ‘set a new standard’

05 Dec 2023 | Ella Sagar

Peter Naylor, VP of advertising at Netflix, spoke to delegates of the Future of TV Advertising Global about the first year of the ad tier, and what’s next for advertisers.

Podcast: GroupM’s global research chief on the state of the ad market

05 Dec 2023 | The Media Leader Staff

GroupM’s global president of business intelligence Kate Scott-Dawkins spoke with Jack Benjamin about the state of the global and UK ad markets.

Naren Patel to take over as Nabs chair

05 Dec 2023 | Ella Sagar

Naren Patel will take over from Simon Daglish as chair of Nabs, the mental health and wellbeing charity for the media and advertising industry.

Regional editors label BBC as ‘neighbour from hell’

05 Dec 2023 | Jack Benjamin

A group of senior local editorial directors have released an op-ed across their local titles warning the BBC is a “potent threat” to the sustainability of local journalism.

Spotify set to axe 1,500 jobs in ‘incredibly painful’ cuts

04 Dec 2023 | Ella Sagar

Daniel Ek, Spotify CEO, has announced job cuts equating to 17% of the audio company’s workforce.

UK box office on track to record first £1bn year since 2019

04 Dec 2023 | Jack Benjamin

Total 2023 box office is running 8% ahead of the equivalent year-to-date period in 2022, according to the latest figures from Comscore.

GroupM forecasts 2024 ad revenue slowdown

04 Dec 2023 | Jack Benjamin

WPP’s GroupM has maintained its global ad-revenue growth estimate at 5.8% to $889bn in 2023 but predicts a slight growth slowdown next year.

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