mSix&Partners, the joint venture between The&Partnership and GroupM, has made two promotions to its senior leadership team.
Ecommerce functions are still managed through “fragmented and siloed” models which must evolve, a report by the WFA and Dentsu warns.
Audible, Amazon’s audiobook and podcast platform, has appointed WPP media agency Wavemaker to handle its global media planning and buying.
Yahoo and its clients will be able to access Hivestack’s premium global DOOH inventory.
How can brands navigate a festive World Cup and capitalise on a big year in sport?
Mail Metro Media, the advertising arm of DMG Media, has promoted its heads of digital trading and digital sales with immediate effect.
Hyperbolic, superlative, succinct, splashy. These are just some of the adjectives used to describe this year’s upfronts, which concluded last week.
The additions will increase Ozone’s total deduplicated platform reach by more than 200,000 readers each month.
Direct Line, The Audience Project and Little Dot Studios took part in the ‘Great Measurement Transformation Debate’ at Mediatel’s Future of Brands.
Global revenues from over-the-top (OTT) TV episodes and movies will grow by more than 65% over the next five years, new research has found.
UK media agency start-up Bicycle London is launching an international arm after winning a multi-million pound account.