While it might not have the glitz of other channels, retail media is where the money is going
In brief: Simon Lonsdale will join Dunnhumby as strategy director from Tesco.
In brief: ‘Innovation Partners’ include TikTok, Snap, Firework, TalkShopLive, and Roku.
In brief: Commerce media company Criteo has launched a self-service demand-side platform that enables advertisers to reach audiences on retailer websites and offsite with programmatic inventory.
In brief: In the retail company’s earnings call, CEO Doug McMillon stated that Walmart more than doubled the number of active advertisers investing with it.
In the context of slower economic growth and rising input costs, retail media spend growth represents a further headwind for brand owners.
Tesco and Dunnhumby have announced online and offline media updates to the Tesco Media Insights Platform.