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Why media fragmentation will dampen the retail goldrush

Why media fragmentation will dampen the retail goldrush

21 Mar 2023 | Lawrence Dodds

The future of retail media is bright, but a cluttered market threatens to act as a barrier to exponential growth.

ASOS expands retail media formats and targeting
ASOS expands retail media formats and targeting
14 Mar 2023 | Ella Sagar
Retail Media Networks are making big retail even bigger
Retail Media Networks are making big retail even bigger
23 Feb 2023 | David Muldoon
Global adspend in publishing to ‘drop 7.7%’
Global adspend in publishing to ‘drop 7.7%’
22 Feb 2023 | Ella Sagar
Retail media boom set to defy rising costs with 2023 surge
Retail media boom set to defy rising costs with 2023 surge
06 Feb 2023 | Ella Sagar
Exclusive: Mudit Jaju to leave Wavemaker for Publicis
Exclusive: Mudit Jaju to leave Wavemaker for Publicis
27 Jan 2023 | Ella Sagar

AA/WARC downgrades adspend growth forecast

26 Jan 2023 | Ella Sagar

The UK ad market will grow by 3.8% to a total of £36.1bn in 2022, according to the latest quarterly Advertising Association/Warc Expenditure Report.

Retail media myths: what’s holding up network adoption?

16 Jan 2023 | Lucie Laurendon

Doubts are holding many players back from seizing retail media opportunities. Let’s explore the key myths, versus reality.

What medium was the biggest winner in 2022?

22 Dec 2022 | The Media Leader Staff

Agency execs and industry leaders discuss what medium had the best year in 2022.

What was the most significant change in media in 2022?

20 Dec 2022 | Ella Sagar

The Media Leader spoke to media agency execs, broadcasters, intermediaries, specialists and columnists to find out their thoughts on the most significant change in media this year.

IAB Europe: retail media ‘no longer an emerging channel’

13 Dec 2022 | Ella Sagar

Retail media adspend will hit €25bn in Europe by 2026, according to IAB Europe forecasts.

Manning: my advertising medium of the year? Retail media networks

07 Dec 2022 | Nick Manning

While it might not have the glitz of other channels, retail media is where the money is going

GroupM again downgrades global growth forecast

05 Dec 2022 | Jack Benjamin

The downgrade is driven primarily by slowdowns in growth in China (due to ongoing lockdowns) and the US.

Podcast: Wavemaker’s Mudit Jaju on ‘the Big Bang’ in retail media

01 Dec 2022 | Ella Sagar

Mudit Jaju, global ecommerce lead at Wavemaker talks about how the retail media ecosystem has changed since the pandemic.

Channel 4 partners with Sainsbury’s Nectar 360

17 Nov 2022 | Ella Sagar

In brief: Channel 4’s commercial division, 4Sales, has announced a partnership with Sainsbury’s loyalty programme Nectar 360 to enhance its ad targeting capabilities.

Sky Glass joins Deliveroo ad platform

07 Nov 2022 | Ella Sagar

In brief: Sky Glass has become the first non-grocery partner on Deliveroo’s advertising platform.

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The Big Hits of 2023...So Far

21 Mar 2023

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