The UK ad market will grow by 3.8% to a total of £36.1bn in 2022, according to the latest quarterly Advertising Association/Warc Expenditure Report.
The future of retail media is bright, but a cluttered market threatens to act as a barrier to exponential growth.
Doubts are holding many players back from seizing retail media opportunities. Let’s explore the key myths, versus reality.
Agency execs and industry leaders discuss what medium had the best year in 2022.
The Media Leader spoke to media agency execs, broadcasters, intermediaries, specialists and columnists to find out their thoughts on the most significant change in media this year.
Retail media adspend will hit €25bn in Europe by 2026, according to IAB Europe forecasts.
While it might not have the glitz of other channels, retail media is where the money is going
The downgrade is driven primarily by slowdowns in growth in China (due to ongoing lockdowns) and the US.
Mudit Jaju, global ecommerce lead at Wavemaker talks about how the retail media ecosystem has changed since the pandemic.
In brief: Channel 4’s commercial division, 4Sales, has announced a partnership with Sainsbury’s loyalty programme Nectar 360 to enhance its ad targeting capabilities.
In brief: Sky Glass has become the first non-grocery partner on Deliveroo’s advertising platform.