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Three things to consider when building a retail media strategy

Three things to consider when building a retail media strategy

26 Sep 2023 | David Fieldhouse

Brands looking to explore investing in “the sleeping giant” that is retail media, should consider a framework for their strategy. 

Mark Wright, Sir Martin Sorrell and Love Island star to speak at The Future of Media
Mark Wright, Sir Martin Sorrell and Love Island star to speak at The Future of Media
13 Sep 2023 | The Media Leader Staff
IAB Europe: lack of standards in retail media ‘a barrier to investment’
IAB Europe: lack of standards in retail media ‘a barrier to investment’
06 Sep 2023 | Ella Sagar
Retail media: were we right to get so excited?
Retail media: were we right to get so excited?
31 Aug 2023 | Ella Sagar
Podcast: Why retail media will transform the travel sector: With Kiessé Lamour and Simon Akers
Podcast: Why retail media will transform the travel sector: With Kiessé Lamour and Simon Akers
10 Aug 2023 | Jack Benjamin
A new era for retail: soul-searching and the cost-of-living crisis
A new era for retail: soul-searching and the cost-of-living crisis
03 Aug 2023 | Tony Mattson

PubMatic launches self-serve retail media ads platform

25 Jul 2023 | Omar Oakes

Analysis: PubMatic wants to simplify a booming but fragmented media channel. But simplicity is not a substitute for good strategy.

Lidl owner inks retail media agreement

19 Jul 2023 | Ella Sagar

Analysis: Now discounters are joining the retail media party.

The Fishbowl: Elton Ollerhead, ASOS Media Group

19 Jul 2023 | Ella Sagar

The director of ASOS Media Group shares his triathlon and Iron Man goals and which weaknesses he worked on at the beginning of his career.

Fintech challenger Revolut ‘ready to experiment’ with agencies on ad offering

05 Jul 2023 | Ella Sagar

Interview: Having helped build a sales operation for a then little-known social media app called TikTok, Revolut’s commercial chief Inam Mahmood is now focussed on developing another challenger brand with a mission to become the ‘lifestyle platform of choice for everyone’.

Retail media ‘leaving money on the table’ with limited strategy

13 Jun 2023 | Ella Sagar

Retailers and brands want retail media networks to have a better quality advertiser experience, range of inventory, data collaboration, measurement and targeting capabilities, a Publicis Groupe survey has revealed. 

Retail media — WTF are you? Do you know yet?

13 Jun 2023 | Simon Akers

Retail media seems to be the “new shiny channel” on the media scene, but what really is it, what could it do for media planners and how can we learn from mistakes made with programmatic? 

An Englishman in New York: ‘Global’ heads of media have too much local bias

09 Jun 2023 | Wayne Blodwell

Global approaches are supposed to standardise ways of working, but in standardising, advertisers are going to miss huge opportunities to drive home competitive advantage, writes Wayne Blodwell.

Tesco’s retail media arm inks partnership with Pinterest

08 Jun 2023 | Omar Oakes

Tesco Media and Insight Platform has launched a media partnership in which FMCG brands can use Clubcard data to deliver personalised ads on Pinterest.

Why retail media has moved beyond activation

24 May 2023 | Ella Sagar

Retail media has been making headlines over the past year for its growth in spend, new retailers entering the space and new cross-media partnerships.

The online advertising bubble has burst: a roadmap for the way ahead

22 May 2023 | Nick Manning

At this crossroads in online advertising and media, Nick Manning examines what went wrong, where we are now and where advertisers should turn to reprioritise quality messaging, effectiveness and creativity.

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