The Russell Brand allegations remind us why scale in media matters. Without being part of the so-called ‘mainstream media’, how else can journalists hold the rich, famous and powerful to account?
Nick Manning
Nick Manning is the co-founder of Manning Gottlieb OMD and was CSO at Ebiquity for over a decade. He now owns a mentoring business, Encyclomedia, offering strategic advice to companies in the media and advertising industry. He writes for Mediatel each month.
LATEST ARTICLES
In an increasingly polarised media landscape, we must read widely, question everything, and don’t lose perspective on what really matters.
Online display advertising, especially when automated, has become Dr Frankenstein’s monster.
It’s déjà vu all over again — the Open Web Programmatic market is as impenetrable as ever.
At this crossroads in online advertising and media, Nick Manning examines what went wrong, where we are now and where advertisers should turn to reprioritise quality messaging, effectiveness and creativity.
Can agencies really expect to recruit, retain and incentivise their people without a rise in baseline salaries, asks Nick Manning.
TV has even more potential in the internet age. But it can’t cover all the bases without some very significant investment.
It’s easy to get carried away by the popularity of streaming platforms but they are no match for our domestic broadcasters in appealing to UK audiences.
Progress is being made in programmatic reporting that should, ultimately, lead to progress in trading methods and thence to delivery and performance.
While it might not have the glitz of other channels, retail media is where the money is going