The Future of Media: Advertisers need a ‘change of mindset’ when it comes to targeting the gaming audience.
30 Nov 2022 | Ella Sagar
In brief: Dentsu has appointed Brent Koning as executive vice president, global gaming lead.
Advertisers must be authentic, take a wider approach to marketing strategies, and avoid gamer stereotypes, according to a panel at The Future of Gaming.
In brief: The number of concurrent users in Horizon Worlds is less than Second Life, which debuted in 2003.
In brief: Havas Entertainment has become the global media planning and buying agency of record for games publisher, 505 Games.
Gamers are also 34% more likely to view an in-game advertisement than those placed on other digital channels like social media and websites
In brief: Ocean Outdoor has partnered with LandVault to launch a cross-platform metaverse OOH package, with UK&I retailer Argos serving as launch brand partner.
In brief: The studio will be based in Helsinki, where it will be led by former Zynga VP and GM Marko Latiskka.
In brief: Walmart has launched two new “immersive experiences” in Roblox: Walmart Land and Walmart’s Universe of Play
Compared to TV and cinema, the gaming industry has only recently begun to mature in a way that has opened opportunities for advertisers.
In brief: NBCUniversal has partnered with Samsung to launch a new playable experience in Fortnite called: “Tonight at the Rock – Powered by Samsung Galaxy”.