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Netflix to launch 40 games this year, with another 70 on the way

Netflix to launch 40 games this year, with another 70 on the way

20 Mar 2023 | The Media Leader Staff

In brief: Netflix has has 40 games due to launch this year, with another 70 in development with its partners, the streaming giant has announced,

We need to up our game in sport by facing uncomfortable changes
We need to up our game in sport by facing uncomfortable changes
02 Mar 2023 | Dan Conti
The Fishbowl: Ryan Rummery, Global’s DAX
The Fishbowl: Ryan Rummery, Global’s DAX
15 Feb 2023 | Ella Sagar
Engaging the growing casual gaming audience with rewarded video ads
Engaging the growing casual gaming audience with rewarded video ads
23 Jan 2023 | Shira Leffel
AdInMo appoints VP of programmatic
AdInMo appoints VP of programmatic
10 Jan 2023 | Ella Sagar
Fortnite developer reaches $520m settlement over data privacy, deceptive billing allegations
Fortnite developer reaches $520m settlement over data privacy, deceptive billing allegations
20 Dec 2022 | Jack Benjamin

Our top 10 most-read news stories of 2022

19 Dec 2022 | Ella Sagar

From sustainability, the talent crisis and trust in media, to ad fraud, inflation and Netflix’s ad tier, The Media Leader has covered a lot of news this year, but what were our most-read stories?

Dentsu appoints ex-EA VP as global gaming lead

30 Nov 2022 | Ella Sagar

In brief: Dentsu has appointed Brent Koning as executive vice president, global gaming lead.

Kantar: expect increased TV streaming media spend in 2023

16 Nov 2022 | Jack Benjamin

Ad-supported streaming models are likely provide consumers and advertisers an answer to inflation concerns.

Europe launches competition probe into Microsoft-Activision deal

10 Nov 2022 | Ella Sagar

In brief: The European Commission has opened an “in-depth investigation” in to the proposed acquisition of Activision Blizzard by Microsoft.

Netflix acquires ‘cozy games’ developer SpryFox

01 Nov 2022 | Jack Benjamin

In brief: SpryFox will be Netflix’s sixth in-house gaming studio following a bevy of acquisitions this year.

The drive to subscribe in the video gaming sector

26 Oct 2022 | Steve Evans

Partner content: With the rise of subscription models, M&A, and the dawn of web 3.0, we’re witnessing seismic changes sector, writes Toluna’s gaming research head Steve Evans.

‘Two-thirds’ of Brits bought items through social media this summer

24 Oct 2022 | Jack Benjamin

Nearly half of all purchases were for £20 or less, implying the developing social market is leaning towards attracting consumers of smaller luxuries.

How to make gaming a successful part of the media plan

19 Oct 2022 | The Media Leader Staff

The Future of Media: Advertisers need a ‘change of mindset’ when it comes to targeting the gaming audience.

How to successfully download gaming onto your media plan

18 Oct 2022 | The Media Leader Staff

Advertisers must be authentic, take a wider approach to marketing strategies, and avoid gamer stereotypes, according to a panel at The Future of Gaming.

Meta’s Horizon Worlds experience ‘underperforming’

17 Oct 2022 | Jack Benjamin

In brief: The number of concurrent users in Horizon Worlds is less than Second Life, which debuted in 2003.

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The Big Hits of 2023...So Far

21 Mar 2023

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