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‘Space to grow’: why sports teams are investing in gaming adtech

‘Space to grow’: why sports teams are investing in gaming adtech

27 Sep 2023 | Jack Benjamin

A number of sports team owners have invested in or partnered with gaming adtech companies this summer as they see synergies between their existing brand partners and the burgeoning gaming market.

Roblox: two big changes mean brands must now rethink strategy
Roblox: two big changes mean brands must now rethink strategy
27 Sep 2023 | Callum Trevitt
What is Netflix’s gaming strategy and why did Google’s Stadia flop?
What is Netflix’s gaming strategy and why did Google’s Stadia flop?
14 Sep 2023 | The Media Leader Staff
TV slips out of marketers’ top-ranked media channels
TV slips out of marketers’ top-ranked media channels
06 Sep 2023 | Jack Benjamin
How advertisers are changing strategy on gaming
How advertisers are changing strategy on gaming
31 Aug 2023 | Jack Benjamin
Netflix launches Stories to push games inspired by hit shows
Netflix launches Stories to push games inspired by hit shows
22 Aug 2023 | Omar Oakes

Netflix launches game streaming trial: but how does it avoid a Stadia repeat?

15 Aug 2023 | Jack Benjamin

Analysis: The streaming leader has sought to quickly expand its gaming footprint to add value to its current subscription offer and capitalise on growing consumer and commercial interest in gaming.

How should brands target gamers? ‘Be consistent and authentic’

04 Aug 2023 | Jack Benjamin

Brands are still ‘coming to terms’ with how to target gamers. Specialists warn that the audience is more diverse than advertisers often think, and that authenticity is required.

How WPP and NBCU-backed Anzu wants to bridge gaming’s ‘gap’ with marketing

17 Jul 2023 | Jack Benjamin

Interview: Itamar Benedy, CEO of in-game advertising company Anzu, hopes to bridge the gap between the needs of marketers and publishers. But can it deliver ads that don’t disrupt gamers’ user experience?

Levelling up: why gaming is the cheat code for modern marketing

06 Jul 2023 | Marcos Angelides

Strategy Leaders: Imagine it was 2018 and none of your competitors were using social media. That’s the opportunity that gaming offers today, writes Spark Foundry’s chief strategy and innovation officer.

No, the metaverse isn’t dead. Only the incorrect definition

04 Jul 2023 | Phil Rowley

Instead of virtual land and virtual shopfronts, start thinking of the metaverse like the offspring of twin technological advancements — the internet and gaming — and carrying half of the DNA of each.

TV ad revenue faces 3% decline as marketers ‘tighten budgets’

27 Jun 2023 | Jack Benjamin

TV advertising spend in the UK is expected to decline by 3% this year amid “tightened budgets”.

Lumen: In-game ads drive high degree of attention

21 Jun 2023 | Jack Benjamin

A two-year study by Lumen Research and Anzu found that in-game ads drive 98% viewability; a significantly higher figure than other digital ads.

The lowdown from Advertising Week Europe 2023

24 May 2023 | Mike Fletcher

Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.

Netflix to launch 40 games this year, with another 70 on the way

20 Mar 2023 | The Media Leader Staff

In brief: Netflix has has 40 games due to launch this year, with another 70 in development with its partners, the streaming giant has announced,

We need to up our game in sport by facing uncomfortable changes

02 Mar 2023 | Dan Conti

A booming and evolving global sports industry requires uncomfortable changes and a provocative approach to embrace the new way and thrive.

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