In brief: Epic Games reached record-breaking settlements with the US FTC over complaints regarding children’s data privacy and billing practices.
24 May 2023 | Mike Fletcher
Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.
20 Mar 2023 | The Media Leader Staff
From sustainability, the talent crisis and trust in media, to ad fraud, inflation and Netflix’s ad tier, The Media Leader has covered a lot of news this year, but what were our most-read stories?
In brief: Dentsu has appointed Brent Koning as executive vice president, global gaming lead.
Ad-supported streaming models are likely provide consumers and advertisers an answer to inflation concerns.
In brief: The European Commission has opened an “in-depth investigation” in to the proposed acquisition of Activision Blizzard by Microsoft.
In brief: SpryFox will be Netflix’s sixth in-house gaming studio following a bevy of acquisitions this year.
Partner content: With the rise of subscription models, M&A, and the dawn of web 3.0, we’re witnessing seismic changes sector, writes Toluna’s gaming research head Steve Evans.
Nearly half of all purchases were for £20 or less, implying the developing social market is leaning towards attracting consumers of smaller luxuries.
The Future of Media: Advertisers need a ‘change of mindset’ when it comes to targeting the gaming audience.
Advertisers must be authentic, take a wider approach to marketing strategies, and avoid gamer stereotypes, according to a panel at The Future of Gaming.