Disney’s president of global advertising Rita Ferro reflected on Disney+ one year on and discussed how she expects the streaming market to consolidate and why linear remains important.
Jack Benjamin
Jack Benjamin is a reporter for The Media Leader and leads our coverage publishing and social media. Originally from the Chicagoland area, Benjamin joined in March 2022, having previously served as section editor, comment and film, for Cherwell at Oxford University, where he received a Master of Science with merit in Comparative Social Policy. He also received a BS in Social Policy from Northwestern University, and has previously worked as an intern for The Late Show with Stephen Colbert, The Chicago Council on Global Affairs, and the US House of Representatives.
LATEST ARTICLES
ITV has not received any complaints from sponsors or advertisers over inviting Nigel Farage onto the latest season of I’m A Celebrity… Get Me Out of Here!
X shed over 1 million daily UK users between May and October, according to figures seen by The Media Leader.
A group of senior local editorial directors have released an op-ed across their local titles warning the BBC is a “potent threat” to the sustainability of local journalism.
Total 2023 box office is running 8% ahead of the equivalent year-to-date period in 2022, according to the latest figures from Comscore.
WPP’s GroupM has maintained its global ad-revenue growth estimate at 5.8% to $889bn in 2023 but predicts a slight growth slowdown next year.
The solution, which launched in the US market in May, allows brands “control and predictability” to place their ads directly after content shared by premium publishers shown in TikTok’s For You feed.
Jack Benjamin is joined by Ella Sagar and The Guardian’s James Fleetham to unpack takeaways from The Guardian’s upfronts and discuss how AI-generated misinformation could actually be a boost to trusted newsbrands.
A new IPA survey found the Daily Mail and Metro publisher was the best overall media owner to work with, followed by Blis, Reddit, MiQ, GumGum, Quantcast, Reach and Pinterest.
Peter Field explained to Omar Oakes that audiences cannot become deeply engaged in pieces of entertainment in 15 or 30 seconds, and likened short-form video to chewing gum.