ESG should take precedence when planning for another year of economic uncertainty.
Creating a sustainable but effective media plan is possible, but it requires balancing emissions, efficiency, and scalability.
In brief: Royal Mail has launched a campaign saying it is “the UK’s greenest delivery company”.
In brief: Media Smart has launched an awareness campaign for teachers, parents and young people to help them understand environmental claims in advertising and marketing.
Interview: Five-year-old sanitary product-maker Here We Flo says winning £1m in TV airtime has propelled the brand’s marketing efforts beyond an immediate uplift in sales. By Ella Sagar.
It is paramount that the industry collectively introduces a commitment to verify green credentials independently.
In brief: Brand Advance, the global diverse media network, has partnered with purpose-led ad platform Good-Loop to integrate proprietary green technology into its campaigns.
OPEN Media has become B-Corp certified in a claimed UK-first for outdoor media owners.
Paid advertisements and social media posts spreading false or misleading claims about the climate crisis spiked in the lead-up to and during COP27 in November.
Now is the time for change, urges Nina Franck.
Leena Vara-Patel outlines six ways to help businesses on their digital transformation and marketing acceleration journeys.