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Eco-Effectiveness – is there a trade-off between a more sustainable and an effective media plan?

Eco-Effectiveness – is there a trade-off between a more sustainable and an effective media plan?

23 Mar 2023 | Dominic Charles

Creating a sustainable but effective media plan is possible, but it requires balancing emissions, efficiency, and scalability.

Newsbrand readers increasingly adopt a ‘sustainable ethos’
Newsbrand readers increasingly adopt a ‘sustainable ethos’
23 Mar 2023 | Jack Benjamin
Dentsu: we can now marry attention optimisation with carbon reduction
Dentsu: we can now marry attention optimisation with carbon reduction
21 Mar 2023 | Jack Benjamin
Our timing is all wrong when it comes to sustainability
Our timing is all wrong when it comes to sustainability
16 Mar 2023 | Marcos Angelides
Rowley: Why we need AI to save humanity
Rowley: Why we need AI to save humanity
16 Mar 2023 | Phil Rowley
Why green credentials lead from the front
Why green credentials lead from the front
15 Mar 2023 | Sabrina Clarke

The rising cost of ESG inaction is becoming untenable

06 Mar 2023 | Amy Williams

ESG should take precedence when planning for another year of economic uncertainty.

Royal Mail touts ‘greenest’ creds in Sky TV campaign

28 Feb 2023 | Ella Sagar

In brief: Royal Mail has launched a campaign saying it is “the UK’s greenest delivery company”.

Media Smart launches greenwashing awareness guide

28 Feb 2023 | Omar Oakes

In brief: Media Smart has launched an awareness campaign for teachers, parents and young people to help them understand environmental claims in advertising and marketing.

Sky Footprint fund winner: airtime prize means we get taken more seriously

13 Feb 2023 | Ella Sagar

Interview: Five-year-old sanitary product-maker Here We Flo says winning £1m in TV airtime has propelled the brand’s marketing efforts beyond an immediate uplift in sales. By Ella Sagar.

Consumers demand clear commitments on when and how you will get green

08 Feb 2023 | Sabrina Clarke

It is paramount that the industry collectively introduces a commitment to verify green credentials independently.

Brand Advance partners Good-Loop for carbon footprint measurement

31 Jan 2023 | Ella Sagar

In brief: Brand Advance, the global diverse media network, has partnered with purpose-led ad platform Good-Loop to integrate proprietary green technology into its campaigns.

OPEN Media becomes B-Corp certified media owner

23 Jan 2023 | Ella Sagar

OPEN Media has become B-Corp certified in a claimed UK-first for outdoor media owners.

Misleading climate ads proliferated during COP27

19 Jan 2023 | Jack Benjamin

Paid advertisements and social media posts spreading false or misleading claims about the climate crisis spiked in the lead-up to and during COP27 in November.

Start building sustainability into media plans

19 Jan 2023 | Nina Franck

Now is the time for change, urges Nina Franck.

Six data and tech predictions for 2023

16 Jan 2023 | Leena Vara-Patel

Leena Vara-Patel outlines six ways to help businesses on their digital transformation and marketing acceleration journeys.

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The Big Hits of 2023...So Far

21 Mar 2023

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