Remember 2017’s headlines on brand risk? Until we make sustainability business-critical, a similar moment could be coming for carbon-heavy digital media investments.

The new EU directive forces marketers to stop misleading buyers and do the hard work in becoming more sustainable.

Selective sustainability action on media and marketing supply chains looks like greenwashing. Let’s go further.

In a new column, the Responsible Marketing Agency’s founder wants to deliver some home truths and help to debunk some myths about sustainability in media.