The tension between policy and personality seemed to most interest this year’s LEAD audience in politics and in advertising alike.
13 Jul 2023 | Laurence Green
In his final regular column for The Media Leader, Laurence Green recommends eschewing neophilia for greater care toward what is at the heart of media and marketing.
Columnists for The Media Leader share their predictions for the upcoming year, from surprise collaborations to the “black swans” on the horizon.
The brand’s excellent Christmas campaign got me wondering what three words my friends in media would use to describe the state of play as we leave 2022 behind.
If brands are back, so too is brand management — judging by the events of this extraordinary month for media and advertising.
LBC seems to be profiting from a confluence of trends, as well as the BBC’s misfortune.
Effective marketing reminds us the power of when advertising, brand and business work together, writes Laurence Green.
We are spending too little time and resource preventing message fragmentation across the long run.
Most copy is forgettable when it is both unremarkable and wedged cheek by jowl amongst other insistent messaging. Space is an advertiser’s best friend.
Why do we draw own media lines too narrowly around the paid plan and miss out on owned media?
Another acronym heralding a new age? Or does Fast TV hark back to simpler time in advertising?