Mediatel Mediatel M_ Logo
UK flag US flag FR flag
The Media Leader
  • News
    • Agencies
    • Audio
    • Cinema
    • Gaming
    • Magazine
    • Out of Home
    • Press
    • Retail media
    • Social media
    • Sustainability
    • TV
  • Opinion
    • 100% Media 0% Nonsense
    • Bianca Barratt
    • Jan Gooding
    • Laurence Green
    • Nick Manning
    • Raymond Snoddy
    • Career Leaders
    • Strategy Leaders
  • Features
    • Interviews
    • Fishbowl
    • The Media Leader Podcast
    • Video
  • Data Platform
  • Adwanted Events
  • Jobs
  • About Us
‘Empathy delusion’: are we at all like the people we are targeting?

‘Empathy delusion’: are we at all like the people we are targeting?

30 Mar 2023 | Laurence Green

Changes to this year’s Consumer Price Index should remind us to temper own excitable interest in the outlier with respect for the average.

Green: Does advertising grow markets?  
Green: Does advertising grow markets?  
02 Mar 2023 | Laurence Green
Policy versus personality: this year’s false binary
Policy versus personality: this year’s false binary
26 Jan 2023 | Laurence Green
What’s in store for 2023? Our columnists predict
What’s in store for 2023? Our columnists predict
03 Jan 2023 | The Media Leader Staff
Green: What three words for media in 2022?
Green: What three words for media in 2022?
16 Dec 2022 | Laurence Green
In a recession, brand is the ultimate ‘sorting hat’
In a recession, brand is the ultimate ‘sorting hat’
24 Nov 2022 | Laurence Green

Is LBC the new BBC?

26 Oct 2022 | Laurence Green

LBC seems to be profiting from a confluence of trends, as well as the BBC’s misfortune.

IPA Award winners point the effectiveness way

10 Oct 2022 | Laurence Green

Effective marketing reminds us the power of when advertising, brand and business work together, writes Laurence Green.

It’s message fragmentation you should be worrying about

08 Sep 2022 | Laurence Green

We are spending too little time and resource preventing message fragmentation across the long run.

Why just buy media space when you can create it?

01 Aug 2022 | Laurence Green

Most copy is forgettable when it is both unremarkable and wedged cheek by jowl amongst other insistent messaging. Space is an advertiser’s best friend.

Whatever happened to owned media?

05 Jul 2022 | Laurence Green

Why do we draw own media lines too narrowly around the paid plan and miss out on owned media?

Fast streaming is here. But is it too late?

31 May 2022 | Laurence Green

Another acronym heralding a new age? Or does Fast TV hark back to simpler time in advertising?

For sale: Channel 4 is a brand, not just a business

26 Apr 2022 | Laurence Green

Channel 4 is that rarest of things: a textbook example of a brand leading a business rather than a business operating a brand.

Mayo-gate revisited? Why the IPA is walking an Effectiveness tightrope

05 Apr 2022 | Laurence Green

Will the IPA’s tweaked Effectiveness Awards make or break the case for purpose, asks Laurence Green.

Plumbers or poets? Why media agencies shouldn’t be the advertiser’s ‘lead agency’

16 Mar 2022 | Nick Manning

Advertisers shouldn’t look to either the media specialists or the creatives to take the lead. They need both, Nick Manning argues.

Time to admit it: media shops are now the advertiser’s de facto lead agency

01 Mar 2022 | Laurence Green

The boldest media shops now have an opportunity to move beyond media and start setting marketing strategy more generally. 

+ More Laurence Green

The Media Leader

Sign up now

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

Jobbio

The Big Hits of 2023...So Far

21 Mar 2023

Data Snapshot

Data-led charts from across the UK media landscape

Mediatel logo

Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo
Advertisement

Latest Data Analysis

Powered by

Mediatel Connected logo
  • Consumer ABCs: Women's Weeklies
  • Consumers ABC's: News & Current Affairs
  • Consumer ABC's: Men's Lifestyle
  • Consumer ABCs: Home Interest
More Data Analysis
Contact us +44 20 7420 3252 info@mediatel.co.uk London
114 St. Martin's Lane,
London, WC2N 4BE, UK
New York
286 Madison Ave, Suite 1602,
New York, NY 10017, USA
Paris
75 rue d'Amsterdam,
75008 Paris, France
twitter linkedin youtube flickr instagram email
© 2023 Mediatel Limited. All rights reserved. Legal