If brands are back, so too is brand management — judging by the events of this extraordinary month for media and advertising.
Channel 4 is that rarest of things: a textbook example of a brand leading a business rather than a business operating a brand.
Will the IPA’s tweaked Effectiveness Awards make or break the case for purpose, asks Laurence Green.
Advertisers shouldn’t look to either the media specialists or the creatives to take the lead. They need both, Nick Manning argues.
The boldest media shops now have an opportunity to move beyond media and start setting marketing strategy more generally.
In his new recurring column for Mediatel News, Laurence Green warns that the advertising community must make the case for a stronger media ecosystem.