Research suggests that the majority of planners think so. But a publication set to be released by the Advertising Association’s Credos think tank suggests otherwise…
Laurence Green
Laurence is an independent adviser to creative businesses after a career spanning three decades as a strategist, leader and founder at some of London's finest creative agencies.
He has started, grown and sold two agencies of his own: Fallon London (twice winner of Campaign magazine’s ‘Agency of the Year’) to Publicis Groupe, and 101 (Ad Age's 'Small Agency of the Year') to IPG.
Green has won gold and silver at the IPA Effectiveness Awards, served as Convenor of the Judges and sits on the Effectiveness Board as an Honorary Fellow. He has also chaired the UK’s pre-eminent creative awards jury and edited two books on marketing best practice.
The only agency strategist named in the Financial Times Creative Business Top 50, Laurence was a founding member of the DCMS’s creative industries thinktank; brand and advertising columnist for the Telegraph for three years; a trustee of Somerset House; and Chairman of the British Independent Film Awards.
He is married with three daughters and a dog.
LATEST ARTICLES
The tension between policy and personality seemed to most interest this year’s LEAD audience in politics and in advertising alike.
The brand’s excellent Christmas campaign got me wondering what three words my friends in media would use to describe the state of play as we leave 2022 behind.
If brands are back, so too is brand management — judging by the events of this extraordinary month for media and advertising.
LBC seems to be profiting from a confluence of trends, as well as the BBC’s misfortune.
Effective marketing reminds us the power of when advertising, brand and business work together, writes Laurence Green.
We are spending too little time and resource preventing message fragmentation across the long run.
Most copy is forgettable when it is both unremarkable and wedged cheek by jowl amongst other insistent messaging. Space is an advertiser’s best friend.
Why do we draw own media lines too narrowly around the paid plan and miss out on owned media?
Another acronym heralding a new age? Or does Fast TV hark back to simpler time in advertising?