If brands are back, so too is brand management — judging by the events of this extraordinary month for media and advertising.
We are spending too little time and resource preventing message fragmentation across the long run.
Channel 4 is that rarest of things: a textbook example of a brand leading a business rather than a business operating a brand.
Will the IPA’s tweaked Effectiveness Awards make or break the case for purpose, asks Laurence Green.
The boldest media shops now have an opportunity to move beyond media and start setting marketing strategy more generally.