We are spending too little time and resource preventing message fragmentation across the long run.

Most copy is forgettable when it is both unremarkable and wedged cheek by jowl amongst other insistent messaging. Space is an advertiser’s best friend.

Why do we draw own media lines too narrowly around the paid plan and miss out on owned media?

Another acronym heralding a new age? Or does Fast TV hark back to simpler time in advertising?

Channel 4 is that rarest of things: a textbook example of a brand leading a business rather than a business operating a brand.

Will the IPA’s tweaked Effectiveness Awards make or break the case for purpose, asks Laurence Green.

The boldest media shops now have an opportunity to move beyond media and start setting marketing strategy more generally. 

In his new recurring column for Mediatel News, Laurence Green warns that the advertising community must make the case for a stronger media ecosystem.