Mediatel Mediatel M_ Logo
UK flag US flag FR flag
The Media Leader
  • News
    • Agencies
    • Audio
    • Cinema
    • Gaming
    • Magazine
    • Out of Home
    • Press
    • Retail media
    • Social media
    • Sustainability
    • TV
  • Opinion
    • 100% Media 0% Nonsense
    • Jan Gooding
    • Laurence Green
    • Nicola Kemp
    • Nick Manning
    • Phil Rowley
    • Raymond Snoddy
    • Career Leaders
    • Strategy Leaders
  • Features
    • Interviews
    • Fishbowl
    • The Media Leader Podcast
    • Video
  • Data Platform
  • Adwanted Events
  • Jobs
  • About Us
‘Truly astonishing’: Rupert Murdoch retires from News Corp

‘Truly astonishing’: Rupert Murdoch retires from News Corp

21 Sep 2023 | Jack Benjamin

Rupert Murdoch is stepping down as chairman of the boards of News Corp and Fox Corp, effective mid-November, ending an unprecedented seven-decade career as one of media’s truly iconic global figures.

The Guardian launches Europe edition and global marketing push
The Guardian launches Europe edition and global marketing push
20 Sep 2023 | Ella Sagar
‘Barbenheimer’ gives UK box office double-digit boost
‘Barbenheimer’ gives UK box office double-digit boost
01 Sep 2023 | Jack Benjamin
What 10 films about advertising professionals say about the industry
What 10 films about advertising professionals say about the industry
31 Aug 2023 | Jack Benjamin
Big screen, big results: can psychology shed light on the cinema effect?
Big screen, big results: can psychology shed light on the cinema effect?
14 Aug 2023 | Richard Shotton
Podcast: RIP Twitter, WTF is X? Plus the Barbenheimer bonanza and NME’s return to print
Podcast: RIP Twitter, WTF is X? Plus the Barbenheimer bonanza and NME’s return to print
24 Jul 2023 | The Media Leader Staff

‘Barbenheimer’ delivers historic opening weekend

23 Jul 2023 | Omar Oakes

Analysis: While this proves cinema can still deliver big cultural moments in a way that few media channels can, it’s a pretty high bar to clear regularly.

DCM launches Cinema TVRs report on Connected AV app

18 Jul 2023 | Ella Sagar

The UK’s largest cinema ad sales house has today launched its first Cinema TVRs report on the Mediatel Connected AV app to align its measurement with other AV channels.

Cinema box office 7% down

10 Jul 2023 | Jack Benjamin

June box office figures totalled £90,317,164; 28% lower than June 2022, which included the release of Jurassic World Dominion and Elvis.

DCM urges advertisers to ‘start media plans’ with cinema

06 Jul 2023 | Ella Sagar

Brands should use cinema activations at the beginning of campaigns as a “primer” for other media, delegates heard today. 

DCM set to roll out ‘cinema TVRs’ to align measurement with TV

04 Jul 2023 | Ella Sagar

The UK’s largest cinema ad sales house has adopted a new audience currency which will be compiled into quarterly reports on the Connected platform.

TV ad revenue faces 3% decline as marketers ‘tighten budgets’

27 Jun 2023 | Jack Benjamin

TV advertising spend in the UK is expected to decline by 3% this year amid “tightened budgets”.

What is the biggest driver of effectiveness?

01 Jun 2023 | Jack Benjamin

Attention measurement, weathering the cost-of-living crisis, and increasing closeness between planners and creatives were highlighted as key to driving effectiveness at The Future of Brands.

The lowdown from Advertising Week Europe 2023

24 May 2023 | Mike Fletcher

Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.

Paramount creates 3D ‘Transformers’ takeover of IMAX

24 May 2023 | Ella Sagar

In brief: Paramount Pictures has used Ocean Outdoor’s DeepScreen® 3D technique to promote new action film Transformers: Rise of the Beasts.

Pearl & Dean takes over ad contract for BFI IMAX

03 May 2023 | Ella Sagar

BFI IMAX has awarded Pearl & Dean its advertising sales contract after the UK’s biggest cinema screen ended its agreement with Odeon last year.

+ More Cinema

The Media Leader

Sign up now

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

Jobbio

On demand is still in demand

20 Sep 2023

Data Snapshot

Data-led charts from across the UK media landscape

Mediatel logo

Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo
Advertisement

Latest Data Analysis

Powered by

Mediatel Connected logo
  • Consumer ABCs: Women's Weeklies
  • Consumers ABC's: News & Current Affairs
  • Consumer ABC's: Men's Lifestyle
  • Consumer ABCs: Home Interest
More Data Analysis
Contact us +44 20 7420 3252 info@uk.adwanted.com London
114 St. Martin's Lane,
London, WC2N 4BE, UK
New York
286 Madison Ave, Suite 1602,
New York, NY 10017, USA
Paris
13 rue La Fayette,
75009 Paris, France
twitter linkedin youtube flickr instagram email
© 2023 Mediatel Limited trading as Adwanted UK. Legal