Analysis: While this proves cinema can still deliver big cultural moments in a way that few media channels can, it’s a pretty high bar to clear regularly.

The UK’s largest cinema ad sales house has today launched its first Cinema TVRs report on the Mediatel Connected AV app to align its measurement with other AV channels.

June box office figures totalled £90,317,164; 28% lower than June 2022, which included the release of Jurassic World Dominion and Elvis.

Brands should use cinema activations at the beginning of campaigns as a “primer” for other media, delegates heard today. 

The UK’s largest cinema ad sales house has adopted a new audience currency which will be compiled into quarterly reports on the Connected platform.

TV advertising spend in the UK is expected to decline by 3% this year amid “tightened budgets”.

Attention measurement, weathering the cost-of-living crisis, and increasing closeness between planners and creatives were highlighted as key to driving effectiveness at The Future of Brands.

Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.

In brief: Paramount Pictures has used Ocean Outdoor’s DeepScreen® 3D technique to promote new action film Transformers: Rise of the Beasts.

BFI IMAX has awarded Pearl & Dean its advertising sales contract after the UK’s biggest cinema screen ended its agreement with Odeon last year.