Yaccarino has flown to London to hold talks with UK media agencies amid another brand-safety crisis for the app formerly known as Twitter.
Omar Oakes
Omar Oakes is editor of The Media Leader and leads the title's TV coverage. He is one of the UK's most well-known advertising industry journalists and commentators, specialising in media. He has been editor of the The Media Leader since May 2021 and launched the title’s expansion and rebrand from Mediatel News in 2022.
He joined Adwanted Group (previously Mediatel Group) from Haymarket Media Group, where he spent six years on Campaign, first as news editor, then as global technology editor, and latterly as media and technology editor. He has also worked at The Telegraph and Newsquest.
LATEST ARTICLES
The streaming giant’s decision to stop reporting subscriber numbers next year is proof that ad-free media for the masses was always going to be a blip, writes the editor-in-chief.
Agency founder Sadie Groom says representation of women on the “technical” part of the TV sector is between 9% and 15% at conferences.
There are just a few days left to enter this year’s awards, especially for entrants who want to take advantage of the early-bird deadline.
The data revolution has torn the 20th-century model of creativity trading to shreds. And media has been the huge winner, writes the editor-in-chief.
Maria Ingold, strategy and innovation CTO at media tech company Mireality, discusses her talk about AI and TV distribution at Connected TV World Summit 2024.
If global publishers feel the need to spoof their own websites to sell garbage ad inventory, it means the state of online advertising is in even worse shape than many realise, writes the editor-in-chief.
CFOs are becoming more important in the decision-making process for connected TV vendors, according to a leading executive at Imax.
Paul Gubbins, VP, CTV strategy and Marketing at Publica, reveals how programmatic advertising is now “front and centre” of CTV conversations, having been on the periphery just three years ago.
Marketing experts remember psychologist Daniel Kahneman, who pioneered insights into how consumers really make decisions.