The myth of the young media entrepreneur has never been stronger at precisely the time when we need collaboration and experience to make the industry stronger, writes the editor.
Omar Oakes
Omar Oakes is editor of The Media Leader and launched the title’s rebrand from Mediatel News in February. Oakes joined Mediatel Group in May 2021 from Haymarket Media Group, where he spent six years on Campaign, first as news editor, then as global technology editor, and latterly as media and technology editor. He has previously worked at The Telegraph and Newsquest.
LATEST ARTICLES
Connected TV fraudsters have turned their focus to digital audio scams, with more than $20m of advertisers’ revenue stolen.
WFA study criticises “bad behaviours”.
Out-of-home (OOH) advertising revenue for the third quarter of 2022 grew 13% year on year to £306m.
100% Media 0% Nonsense: There is rightly so much excitement about TV with new entrants, new products and new advertising opportunities. But the mistakes of digital media’s past must not be allowed, writes the editor.
Over 100 advertisers and all the major holding companies have bought ads on Disney+ as the streaming service prepared to launch a cheaper tier with advertising in the US tomorrow.
EssenceMediacom’s global chief operating officer Josh Krichefski has been nominated as the IPA’s president-elect.
The debacle that is this Qatar World Cup reminds us that breaking trust with consumers wrecks a media company’s implicit licence to dazzle and entertain with fiction and spectacle.
Rachel Forde is stepping down as chief executive of UM UK, The Media Leader can reveal.
100% Media 0% Nonsense: Commercial media could prove remarkably resilient in this recession compared to previous downturns, writes the editor.