Global streaming platforms Netflix, Disney+, HBO and Paramount+ are forecast to receive an equal share of income from advertising and subscriptions by 2029.
Omar Oakes
Omar Oakes is editor of The Media Leader and leads the title's TV coverage. He is one of the UK's most well-known advertising industry journalists and commentators, specialising in media. He has been editor of the The Media Leader since May 2021 and launched the title’s expansion and rebrand from Mediatel News in 2022.
He joined Adwanted Group (previously Mediatel Group) from Haymarket Media Group, where he spent six years on Campaign, first as news editor, then as global technology editor, and latterly as media and technology editor. He has also worked at The Telegraph and Newsquest.
LATEST ARTICLES
The potential benefits to audiences, PSBs and the wider market are “uncertain”, the UK’s broadcast regulator announced this morning.
GB News has breached British broadcasting rules for the third time, Ofcom has ruled, after the broadcaster aired a political chat show in which two MPs were the presenters.
How you think about being ‘passionate’ in media will reveal what kind of media leader you are or want to be. So that’s the question we’re going to keep asking, writes the editor.
Britain’s major public-service broadcasters (PSBs) will launch a free, Internet-only TV service next year for broadband-only homes.
Fake ads are not something we should tolerate unless advertisers own up to them and accept the risks of dishonesty, writes the editor.
Footwear giant Dr Martens has appointed Havas Entertainment to help it accelerate an international expansion and while using media to communicate the brand’s purpose as well as drive sales.
Christian Broughton has been appointed as CEO of Independent Digital News & Media Limited, the publisher of The Independent, replacing Zach Leonard.
ITV is on course to greatly improve on last year’s streaming numbers despite usage on ITVX showing a slowdown in recent months.
Analysis: Expect a lot more games based on Netflix originals and licensed content to find their way into Netflix’s gaming app.