Milka Privodanova, head of Europe, Middle East and Africa at Pinterest, joins Omar Oakes to talk about the next step in the picture-sharing platform’s journey as it reaches nearly 500m users and progresses ecommerce deals with Amazon and Google.
TikTok’s head of client measurement for Europe, Israel and global gaming, Steve Lockwood, does not see TikTok as like TV or taking TV’s audiences, but instead that they are more complementary to each other.
What can politicians learn from influencers about how to reach younger audiences in a big election year?
TikTok’s head of client measurement for Europe, Israel and Global Gaming Steve Lockwood joins Jack Benjamin to discuss the issue with last-click attribution and TikTok’s ongoing research into attention measurement.
The move seeks to minimise fraud by ensuring ads are being seen by real people.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.