ChatGPT may not make journalists obsolete, but its generation of inaccurate or false information should make any news outlet nervous.
30 Mar 2023 | The Media Leader Staff
The Media Leader’s new columnist Nicola Kemp joins Omar Oakes to talk about the progress women have made in making media a more equitable career and the barriers which still remain.
Meta needs a different message—and perhaps even a different narrator—to better communicate its potential.
The Government has issued a precautionary ban on TikTok on Government devices, with immediate effect.
Strategy Leaders: Navigating economic volatility requires understanding the evolving digital market and making strategic investments.
Strategy Leaders: Media habits between old and young may be diverging, but the same planning mistakes are at risk of repeating themselves.
The Media Plan: Irn-Bru’s latest campaign uses an integrated video-led media strategy across “key Gen Z focussed” channels.
NewsGuard has expanded its services to Australia and New Zealand in a move that will pit the digital news trust ratings company against the heart of Rupert Murdoch’s publishing empire.
The change is the latest evidence of an adjustment in Meta’s short-term strategy.
As a result of changing habits between generations, only OOH consistently delivers over 90% weekly reach across all age groups.
Through its member status, IMTB will provide direct representation of the influencer marketing sector to the committee.