As Snap looks to become a destination for news consumption, it is investing in “shoulder content” around major cultural moments this year.
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The Media Plan: British Airways latest brand campaign has leaned heavily on AV and influencers as part of its strategy centred on “bold originality” and “meaningful connection”.
Analysis: TikTok is developing a photo-sharing app, but the tactic of copycatting has led to a sameness that many social media companies are faced with.
Is cinema the next natural step for podcasts after social, video and live events?
Jack Benjamin is joined by Ella Sagar as they examine hot topics in the media industry from the past week.
The new ad format will need be sufficiently enticing to lure advertisers away from organic marketing.
Reach’s engagement director, Dan Russell, discusses how WhatsApp has become a “big win” in reaching new audiences.
Disability is still missing in many inclusivity drives. But there are many ways brands can target disabled people, with influencers playing a key role.
The trend of skincare products targeting children, promoted by young influencers with the support of cosmetics companies, is a damaging one. Brands can and should do better.
Outvertising’s Cass Naylor joins host Ella Sagar and reporter Jack Benjamin to dissect BBC director-general Tim Davie’s big speech about the BBC’s commercial future and look ahead to how media and advertising will play its part in this year’s UK general election.