Collaboration leads to great ideas, but ultimately a ‘pain in the ass’ still has to make the final call.
Enough with meaningless, impersonal marketing messages during the festive period.
What can we learn from the recent ad for Charlie’s Bar in Enniskillen about how ads can reflect the mood of a nation and tackle difficult subjects?
Just as the advertising sector seems to doubt its ability to make impact, there are creative activists harnessing those very skills to create a counternarrative.
Brands operate in the real and online worlds, and how they choose to represent and portray women and who they associate their values with is very telling.
Give and receive feedback early and often to build trust, improve relationships, and drive growth. Don’t be afraid to have ‘a chat’ – it’s how we learn and ‘crack on.’
Pride Month reminds us of the progress LGBTIQ+ has made in media and marketing. But brands are increasingly regarded as fair play in a battle to control the narrative of what is decent, warns Jan Gooding.
The push to hire from more diverse backgrounds needs to be backed up with more support to help people acquire the knowledge and skills they need to perform, warns Jan Gooding.