Now is the time for a major reset in the attitude of brands to the notion of sponsoring female sport in every sphere. It is time to address their own bias, writes Jan Gooding.
ARCHIVE ▸ Jan Gooding
Cannes Lions is in need of dramatic reform.
There is a risk that women, once again, will be excluded from key conversations made in the office.
Judging any awards is an opportunity to learn and rediscover why great work matters.
Whether it’s ‘getting more local in approach’, or solving the enormous inflation challenge facing us all this year, John Lewis chair Sharon White’s stated priorities should be taken on board closely by our industry.
As the conflict in Ukraine continues, brands will find it increasingly difficult to follow a neutral path.
Are brands striving to be an interesting guest when visiting us in our most intimate spaces?
There are important marketing insights as to why ‘Don’t Look Up’ is apparently popular while failing to win over critics, argues Jan Gooding.
Now more than ever, the thoughtfulness of our presents will be about whether the planet has paid too high a price in its production.
Jan Gooding states the case for re-emerging from behind the screen and returning to workplace environments.