Focussing on media cost over investment and audience delivery is damaging advertising effectiveness.
While it might not have the glitz of other channels, retail media is where the money is going
Without a mainstream platform, Piers Morgan looks diminished. The ‘global’ reach of his content is worth very little, writes Nick Manning.
Advertisers shouldn’t look to either the media specialists or the creatives to take the lead. They need both, Nick Manning argues.
In the second part of Nick Manning’s thoughts on fixing the digital advertising landscape, he provides six recommendations for advertisers.
Strategy Leaders: Doing nothing is not an option and solutions must be found by developing new approaches, Nick Manning warns.
How much progress has been made in the five short years since the ANA investigated the US media market. Nick Manning gives his verdict