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Manning: my advertising medium of the year? Retail media networks

Manning: my advertising medium of the year? Retail media networks

07 Dec 2022 | Nick Manning

While it might not have the glitz of other channels, retail media is where the money is going

Podcast: Why there’s a crisis of trust in media – with Nick Manning
Podcast: Why there’s a crisis of trust in media – with Nick Manning
28 Nov 2022 | The Media Leader Staff
Twitter dumpster fire masks the big news for the ad industry
Twitter dumpster fire masks the big news for the ad industry
08 Nov 2022 | Nick Manning
What really matters in media today?
What really matters in media today?
11 Oct 2022 | Nick Manning
How advertisers should deal with the crisis of truth in media
How advertisers should deal with the crisis of truth in media
14 Sep 2022 | Nick Manning
Why aren’t advertisers investing more in media management?
Why aren’t advertisers investing more in media management?
19 Jul 2022 | Nick Manning

Procurement focus on cost is damaging effectiveness

16 Jun 2022 | Nick Manning

Focussing on media cost over investment and audience delivery is damaging advertising effectiveness.

Piers Morgan and Harvard Business Review: a parable for our times

18 May 2022 | Nick Manning

Without a mainstream platform, Piers Morgan looks diminished. The ‘global’ reach of his content is worth very little, writes Nick Manning.

Plumbers or poets? Why media agencies shouldn’t be the advertiser’s ‘lead agency’

16 Mar 2022 | Nick Manning

Advertisers shouldn’t look to either the media specialists or the creatives to take the lead. They need both, Nick Manning argues.

Welcome to Brexit Britain, comrade!

12 Jan 2022 | Nick Manning

What should it really mean when advertisers say they want to support ‘quality’ media, asks Nick Manning.

Fixing the Internet: a practical guide for advertisers

30 Nov 2021 | Nick Manning

In the second part of Nick Manning’s thoughts on fixing the digital advertising landscape, he provides six recommendations for advertisers.

The Metaverse? Let’s fix the Internet first

23 Nov 2021 | Nick Manning

Nick Manning assesses what’s wrong with a digital landscape and why the advertising industry is hamstrung to fix it.

The strategy ‘crisis’ in media agencies: the way forward

26 Oct 2021 | Nick Manning

Strategy Leaders: Doing nothing is not an option and solutions must be found by developing new approaches, Nick Manning warns.

‘FOFO’: it’s time to let the sunshine in

21 Sep 2021 | Nick Manning

Nick Manning shines a light on those attempting to illuminate the egregious practices that cost advertisers billions of dollars in unjustified adtech fees

The new ISBA Framework: a user’s guide

09 Aug 2021 | Nick Manning

Nick Manning dissects the new ISBA Framework document launched last month

The ANA Media Transparency report five years on: a report card

13 Jul 2021 | Nick Manning

How much progress has been made in the five short years since the ANA investigated the US media market. Nick Manning gives his verdict

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24 Jan 2023

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