There isn’t some conspiracy; advertisers want to sit beside the benign and predictable, not the combustible.
Holding groups are increasingly using “principal-based” media trading models, but their lack of transparency goes against any progress made in client trust.
Nick Manning spoke with Jack Benjamin and Omar Oakes about why publishers feel the need to polarise themselves to appeal to readers on the fringes — who just so happen to be the one’s most likely to pay a subscription fee.
Columnist Nick Manning joins the host Jack Benjamin and editor Omar Oakes to preview the key issues that will come up at this year’s Future of Media event in London.
In an increasingly polarised media landscape, we must read widely, question everything, and don’t lose perspective on what really matters.
Online display advertising, especially when automated, has become Dr Frankenstein’s monster.
It’s déjà vu all over again — the Open Web Programmatic market is as impenetrable as ever.
At this crossroads in online advertising and media, Nick Manning examines what went wrong, where we are now and where advertisers should turn to reprioritise quality messaging, effectiveness and creativity.
Can agencies really expect to recruit, retain and incentivise their people without a rise in baseline salaries, asks Nick Manning.
TV has even more potential in the internet age. But it can’t cover all the bases without some very significant investment.