Columnist Nick Manning returns to the podcast alongside host Ella Sagar, editor-in-chief Omar Oakes and reporter Jack Benjamin to discuss the latest results from Netflix and why Omnicom’s recent acquisition of Flywheel reflects the increasing importance of digital commerce and retail media.
The group also looks at a number of recent industry reports, including last month’s US Association of National Advertisers programmatic study, the IPA Bellwether Report last week and, out this week, the Advertising Association/Warc Expenditure Report and the IPA Agency Census.
Listen below or hit “subscribe” to play the episode on your choice of podcast player:
0:40: Why Omnicom’s acquisition of Flywheel could change the face of adland
6:32: Is marketing a “bellwether” sector any more?
12:29: Netflix’s financials: where is growth coming from?
21:36: ANA programmatic study shows staggering digital waste
34:35: IPA Agency Census — nothing to write home about
37:36: S4 Capital lowers forecasts
38:50: BBC Mid-Term Review — reports of lack of trust in the organisation are overblown
The Media Leader Podcast is a twice weekly show in which our journalists interview some of the most influential people in advertising and media, as well as the next generation of future leaders and rising stars. We also review the biggest stories in media and discuss our featured columnists’ latest opinion pieces.