The UK ad market grew by 6.1% overall but declined 1.2% in real terms, with online accounting for more than three-quarters of spend.
Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.
Yaccarino has flown to London to hold talks with UK media agencies amid another brand-safety crisis for the app formerly known as Twitter.
AudioLab tracks impressions and listen-through rate on digital audio platforms, both streaming and podcast, in real time.
Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.
The streaming giant’s decision to stop reporting subscriber numbers next year is proof that ad-free media for the masses was always going to be a blip, writes the editor-in-chief.
Wavemaker ECD Ann Wixley and Bloomberg’s Duncan Chater join Omar Oakes to explore breakthrough thought-leadership solutions and building valuable custom content that promises to convey your brand’s unique value proposition through the art of storytelling.
Simon Myciunka was among those who shared his thoughts on what introducing ads to the BBC could mean at The Future of Audio and Entertainment.
Industry leaders united at The Future of Brands to discuss whether the disciplines should get back together.
In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an “either/or” approach to “and” thinking.
Goodstuff, F&B and Right to Equality collaborated on a lobbying campaign to change 20-year-old UK sexual offence legislation.