In brief: Talon, the global out-of-home media agency, has acquired Evolve, an international out-of-home (OOH) specialist.
In brief: EssenceMediacom, GroupM’s latest merged agency, has appointed three people to its EMEA executive leadership team with a focus on data, technology, analytics and media solutions.
The Cohort will focus its support across three key areas: protecting journalists’ safety and security; advancing freedom of expression; and bolstering independent and diverse media.
New IPA president Josh Krichefski aims to boost the overall health and wealth of the agency business by attracting talent through inclusivity and well-being initiatives.
In brief: SPOTiCAR, the used car dealer, has announced its first-ever TV sponsorship deal with ITV2 Family Movies.
Creating a sustainable but effective media plan is possible, but it requires balancing emissions, efficiency, and scalability.
In brief: WPP has acquired Goat, the international influencer marketing agency.
In brief: The new global network will consolidate existing agency brands and expertise in music, sports, gaming, and other areas of “fan activation”.
Dentsu UK&I has announced an update to its Effective Attention offer, which will now included dentsu’s proprietary media carbon calculator data.
Anna Sampson shares her best practice for storytelling, as it seems to have become ‘a lost art’ amongst younger talent in media.
Meta needs a different message—and perhaps even a different narrator—to better communicate its potential.