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Media is the secret weapon for making award-winning creative

Media is the secret weapon for making award-winning creative

28 Sep 2023 | Ann Wixley

Creative media has taken a back seat because creative effectiveness doesn’t properly consider how the message is delivered. 

Podcast: how should media move faster on sustainability?
Podcast: how should media move faster on sustainability?
28 Sep 2023 | Jack Benjamin
Ad Association forms AI Taskforce
Ad Association forms AI Taskforce
26 Sep 2023 | Jack Benjamin
Are Gen Xers in media ignoring themselves as an audience?
Are Gen Xers in media ignoring themselves as an audience?
25 Sep 2023 | Jack Benjamin
Finger-pointing over bad brands: who are we kidding?
Finger-pointing over bad brands: who are we kidding?
25 Sep 2023 | Simon Akers
Sorrell: clients think of Europe for its costs, not its revenues
Sorrell: clients think of Europe for its costs, not its revenues
21 Sep 2023 | Jack Benjamin

TikTok, TikTok… Time’s up on hiring in our own moulds

21 Sep 2023 | Josh Krichefski

We aren’t advertising advertising well enough, especially to the next generation, warns IPA president and GroupM boss Josh Krichefski.

Apple top of FutureBrand Index

20 Sep 2023 | Ella Sagar

Apple has topped IPG’s FutureBrand Index 2023 as the most “resilient” brand.

Why Wavemaker shone as our research agency of the year

18 Sep 2023 | The Media Leader Staff

One of the most coveted categories in the Adwanted Media Research Awards is the Media Agency of the Year award.

Havas Media picks Wright to ‘lead the charge’ on growth

18 Sep 2023 | Ella Sagar

Havas Media Network UK has promoted Nick Wright, managing director of Havas Entertainment, to the newly created role of chief growth officer.

PHD and Wavemaker win big at M&M Global Awards 2023

15 Sep 2023 | Steven Scaffardi

Wavemaker India and PHD Worldwide took home the Grand Prix Awards for Agency of the Year and Agency Network of the Year respectively. 

Bolloré confirmed as keynote speaker for Future of Media

15 Sep 2023 | The Media Leader Staff

Yannick Bolloré will join us in London next month for The Future of Media as one of our headline speakers at the UK’s market leading conference for media and advertising.

Podcast: How media should support women managing their work-life ‘blend’

14 Sep 2023 | Jack Benjamin

OMD UK’s Tobi Asare and Life Begins at Menopause’s Stefanie Daniels discuss the unique challenges faced by women in their media careers.

AI is not a tool for disruption – use it wisely

14 Sep 2023 | Elliott Millard

Use AI to enhance creativity, not replace it. Truly disruptive marketing comes from human insight and ingenuity, argues Wavemaker UK’s chief strategy and planning officer.

IPA grants Effectiveness Accreditation to 30 agencies

14 Sep 2023 | Jack Benjamin

The Effectiveness Accreditation was launched in 2021 as a biennial programme with the goal of delivering distinction to agencies that “understand that marketing is an investment which needs a return, and not purely a cost”. 

Mark Wright, Sir Martin Sorrell and Love Island star to speak at The Future of Media

13 Sep 2023 | The Media Leader Staff

What does a former TOWIE star, industry royalty and a Love Island contestant-turned-influencer have in common?

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