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EssenceMediacom appoints EMEA leadership team

EssenceMediacom appoints EMEA leadership team

30 Mar 2023 | Ella Sagar

In brief: EssenceMediacom, GroupM’s latest merged agency, has appointed three people to its EMEA executive leadership team with a focus on data, technology, analytics and media solutions.

Podcast: Why are women being ‘edited out of media’?
Podcast: Why are women being ‘edited out of media’?
30 Mar 2023 | The Media Leader Staff
Dentsu agrees long-term global partnership with OOH Capital
Dentsu agrees long-term global partnership with OOH Capital
29 Mar 2023 | Ella Sagar
Launching a new media agency: top 10 things I’ve learned after a year
Launching a new media agency: top 10 things I’ve learned after a year
29 Mar 2023 | Danny Donovan
Media Leaders Awards 2023 shortlists revealed
Media Leaders Awards 2023 shortlists revealed
29 Mar 2023 | The Media Leader Staff
The Age Thing: why doesn’t the average ad professional seem to care?
The Age Thing: why doesn’t the average ad professional seem to care?
28 Mar 2023 | Glen Wilson

Talon acquires Evolve

27 Mar 2023 | Ella Sagar

In brief: Talon, the global out-of-home media agency, has acquired Evolve, an international out-of-home (OOH) specialist.

WPP joins Media Freedom Cohort to support independent journalism

27 Mar 2023 | Jack Benjamin

The Cohort will focus its support across three key areas: protecting journalists’ safety and security; advancing freedom of expression; and bolstering independent and diverse media.

IPA president Krichefski launches ‘People First’ agenda

27 Mar 2023 | Jack Benjamin

New IPA president Josh Krichefski aims to boost the overall health and wealth of the agency business by attracting talent through inclusivity and well-being initiatives.

SPOTiCAR sponsors ITV2 Family Movies in first TV sponsorship

24 Mar 2023 | Omar Oakes

In brief: SPOTiCAR, the used car dealer, has announced its first-ever TV sponsorship deal with ITV2 Family Movies.

Eco-Effectiveness – is there a trade-off between a more sustainable and an effective media plan?

23 Mar 2023 | Dominic Charles

Creating a sustainable but effective media plan is possible, but it requires balancing emissions, efficiency, and scalability.

WPP picks up influencer marketing agency for GroupM

22 Mar 2023 | The Media Leader Staff

In brief: WPP has acquired Goat, the international influencer marketing agency.

Havas takes Play network global

21 Mar 2023 | Ella Sagar

In brief: The new global network will consolidate existing agency brands and expertise in music, sports, gaming, and other areas of “fan activation”.

Dentsu: we can now marry attention optimisation with carbon reduction

21 Mar 2023 | Jack Benjamin

Dentsu UK&I has announced an update to its Effective Attention offer, which will now included dentsu’s proprietary media carbon calculator data.

As attention spans decline, media talent must recapture the art of storytelling

21 Mar 2023 | Anna Sampson

Anna Sampson shares her best practice for storytelling, as it seems to have become ‘a lost art’ amongst younger talent in media.

Meta’s brand storytelling continues to fail. Here’s why

20 Mar 2023 | Evan Gettinger

Meta needs a different message—and perhaps even a different narrator—to better communicate its potential.

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The Big Hits of 2023...So Far

21 Mar 2023

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