In brief: Wavemaker UK will apply GroupM’s carbon calculator and a diversity and inclusion audience planning process as standard on every plan from January.
Ad load, new planning methods, and addressable media will be ones to watch next year, writes the7stars’ head of analytics.
But WFA research also revealed a disconnect between agency and client perceptions of major challenges.
Anne Coghlan, Scope3 cofounder and COO, speaks to The Media Leader about what’s next for decarbonising the media industry and what are the biggest misconceptions about sustainability in advertising.
In brief: Havas Media Group has begun feeding attention data into its media-planning tools on a global scale as part of its partnership with Lumen Research.
In brief: Publicis Groupe agency Starcom has poached Lin-Sze Teh from Dentsu agency iProspect.
Interview: Wavemaker’s CEO, Americas speaks about supporting female employees, clients’ ongoing anxieties, and how focusing on inclusion can help solve the talent crisis.