In brief: Wavemaker UK will apply GroupM’s carbon calculator and a diversity and inclusion audience planning process as standard on every plan from January.
08 Dec 2022 | Billy Ryan
Ad load, new planning methods, and addressable media will be ones to watch next year, writes the7stars’ head of analytics.
You’re likely not being held back by lack of creativity or ideas. A lack of innovation is usually down to three types of systematic failure.
But WFA research also revealed a disconnect between agency and client perceptions of major challenges.
In brief: Incubeta has promoted Sally Laycock from UK CEO to EMEA CEO.
Anne Coghlan, Scope3 cofounder and COO, speaks to The Media Leader about what’s next for decarbonising the media industry and what are the biggest misconceptions about sustainability in advertising.
In brief: Havas Media Group has begun feeding attention data into its media-planning tools on a global scale as part of its partnership with Lumen Research.
In brief: Publicis Groupe agency Starcom has poached Lin-Sze Teh from Dentsu agency iProspect.
In brief: Global investment firm Carlyle has acquired a majority stake in international marketing agency Incubeta, subject to regulatory approvals.
In brief: Center Parcs has renewed its sponsorship deal with Sky Cinema for another five months.
Interview: Wavemaker’s CEO, Americas speaks about supporting female employees, clients’ ongoing anxieties, and how focusing on inclusion can help solve the talent crisis.