The sales house has released a whitepaper to break down “effectiveness barriers” between advertisers and cinema.
Agency holding companies are not expecting a swift recovery in tech expenditure, according to their latest earnings calls.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
Amid a confusing variety of metrics to measure video, encounters help us understand a customer’s holistic media experience that is based on receptivity.
Super Bowl advertising generates a huge amount of energy that results in high emissions. Here are seven ways that brands can reduce the carbon cost of their campaigns.
‘You’ll never win by doing the same thing with less money,’ argues Bountiful Cow CEO as less than a quarter of IPA case studies found to meet “relative advantage” criteria.
At a Bloomfest panel, executives from across the media industry discussed the importance of learning and how to support others.
The latest buoyant UK adspend figures show some strange trends that could have a profound influence on the future of advertising.
Brands have a responsibility to create a sense of belonging for consumers during a cost-of-living crisis that is impacting people’s mental health.
Most people think brands should be more proactive in helping them navigate high living costs, according to new research.