We aren’t advertising advertising well enough, especially to the next generation, warns IPA president and GroupM boss Josh Krichefski.
28 Sep 2023 | Ann Wixley
Creative media has taken a back seat because creative effectiveness doesn’t properly consider how the message is delivered.
Apple has topped IPG’s FutureBrand Index 2023 as the most “resilient” brand.
One of the most coveted categories in the Adwanted Media Research Awards is the Media Agency of the Year award.
Havas Media Network UK has promoted Nick Wright, managing director of Havas Entertainment, to the newly created role of chief growth officer.
Wavemaker India and PHD Worldwide took home the Grand Prix Awards for Agency of the Year and Agency Network of the Year respectively.
Yannick Bolloré will join us in London next month for The Future of Media as one of our headline speakers at the UK’s market leading conference for media and advertising.
OMD UK’s Tobi Asare and Life Begins at Menopause’s Stefanie Daniels discuss the unique challenges faced by women in their media careers.
Use AI to enhance creativity, not replace it. Truly disruptive marketing comes from human insight and ingenuity, argues Wavemaker UK’s chief strategy and planning officer.
The Effectiveness Accreditation was launched in 2021 as a biennial programme with the goal of delivering distinction to agencies that “understand that marketing is an investment which needs a return, and not purely a cost”.
What does a former TOWIE star, industry royalty and a Love Island contestant-turned-influencer have in common?