Mediatel Mediatel M_ Logo
UK flag US flag FR flag
The Media Leader
  • News
    • Agencies
    • Audio
    • Cinema
    • Gaming
    • Magazine
    • Out of Home
    • Press
    • Retail media
    • Social media
    • Sustainability
    • TV
  • Opinion
    • 100% Media 0% Nonsense
    • Bianca Barratt
    • Jan Gooding
    • Laurence Green
    • Nick Manning
    • Raymond Snoddy
    • Career Leaders
    • Strategy Leaders
  • Features
    • Interviews
    • Fishbowl
    • The Media Leader Podcast
    • Video
  • Data Platform
  • Adwanted Events
  • Jobs
  • About Us
O2 to interrupt Google and easyjet spots in special ITV ad break takeover

O2 to interrupt Google and easyjet spots in special ITV ad break takeover

31 Mar 2023 | Omar Oakes

Telecoms brand O2 has bought a special ad break during ITV1’s Saturday-night primetime show Saturday Night Takeaway in which its brand mascot Bubl will surprise viewers by interrupting ads for Google and easyJet Holidays.

BBC launches global ad sales for social media
BBC launches global ad sales for social media
29 Mar 2023 | The Media Leader Staff
Amid regulator outcry, BBC should stop antagonising its supporters
Amid regulator outcry, BBC should stop antagonising its supporters
29 Mar 2023 | Raymond Snoddy
DCMS Media Bill aims to ‘level playing field with streaming giants’
DCMS Media Bill aims to ‘level playing field with streaming giants’
28 Mar 2023 | Ella Sagar
Time for marketers to lead the media measurement debate
Time for marketers to lead the media measurement debate
27 Mar 2023 | Omar Oakes
SPOTiCAR sponsors ITV2 Family Movies in first TV sponsorship
SPOTiCAR sponsors ITV2 Family Movies in first TV sponsorship
24 Mar 2023 | Omar Oakes

If Sky doesn’t renew its HBO deal, do its own scripted originals have the ‘It Factor’?

24 Mar 2023 | Stephen Arnell

Sky’s UK commissioning team has undergone a reshuffle, but what will the impact be on its original scripted content?

Four broadcasters to join ITV’s ad platform Planet V

23 Mar 2023 | Omar Oakes

ITV will have four partners on board its addressable ad buying platform Planet V by the end of this year, two of which are broadcasters based outside of the UK.

Snoddy: How did UK media’s relations with police get so bad?

22 Mar 2023 | Raymond Snoddy

A move towards greater openness and accountability could be part of the process of reform and trying to restore trust in the Metropolitan Police.

Why you’re overlooking the sleeping giant in the Metaverse

22 Mar 2023 | Ashley Lewis

Most advertisers seem to think their brand needs its own bespoke experience on a platform like Roblox. But they are missing out on a huge, untapped opportunity with the tools already available. 

The Fishbowl: Sarah Goldman, UKTV

22 Mar 2023 | Ella Sagar

UKTV’s director of advertising tells The Media Leader about her role models and what has changed in the media and advertising industry in the last year.

Why Barb will keep brand safety standards baked into ‘fit-for-TV’ model

21 Mar 2023 | Justin Sampson

Barb CEO: Not only do we intend to measure and report fit-for-TV content, but also content that adheres — at a minimum — to industry-accepted levels of brand safety.

Early ad-tier growth suggests we’ve not yet reached ‘peak SVOD’

21 Mar 2023 | Omar Oakes

Analysis: After a sluggish start, streaming giants Netflix and Disney+ appear to have found limited success with cheaper, ad-funded tiers and subscription hikes.

Netflix to launch 40 games this year, with another 70 on the way

20 Mar 2023 | The Media Leader Staff

In brief: Netflix has has 40 games due to launch this year, with another 70 in development with its partners, the streaming giant has announced,

DoubleVerify extends measurement solutions to Netflix advertisers

20 Mar 2023 | Jack Benjamin

In brief: Netflix advertisers can now use DoubleVerify to check that their video ads are safe from fraud and invalid traffic, and are fully viewable. 

Now is a key moment for agreement on cross-media measurement

20 Mar 2023 | Phil Miles

YouTube’s MD of sales proposes five common principles for cross-media audience measurement they believe the industry needs to agree on, adopt and adhere to.

+ More Tv

The Media Leader

Sign up now

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

Jobbio

The Big Hits of 2023...So Far

21 Mar 2023

Data Snapshot

Data-led charts from across the UK media landscape

Mediatel logo

Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo
Advertisement

Latest Data Analysis

Powered by

Mediatel Connected logo
  • Consumer ABCs: Women's Weeklies
  • Consumers ABC's: News & Current Affairs
  • Consumer ABC's: Men's Lifestyle
  • Consumer ABCs: Home Interest
More Data Analysis
Contact us +44 20 7420 3252 info@mediatel.co.uk London
114 St. Martin's Lane,
London, WC2N 4BE, UK
New York
286 Madison Ave, Suite 1602,
New York, NY 10017, USA
Paris
75 rue d'Amsterdam,
75008 Paris, France
twitter linkedin youtube flickr instagram email
© 2023 Mediatel Limited. All rights reserved. Legal