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Roblox: two big changes mean brands must now rethink strategy

Roblox: two big changes mean brands must now rethink strategy

27 Sep 2023 | Callum Trevitt

At Roblox’s developer conference, online dating and big changes to the marketplace will change the way brands strategize their metaverse activations, writes ITV agency Metavision’s metaverse creative.

Global SVOD platforms ‘move away’ from subscriber growth to profitability
Global SVOD platforms ‘move away’ from subscriber growth to profitability
25 Sep 2023 | Ella Sagar
‘Stark gaps’: Why age-focused media plans are missing key audience traits
‘Stark gaps’: Why age-focused media plans are missing key audience traits
25 Sep 2023 | Ella Sagar
Why media strategists need to plan for distraction, not just ‘attention’
Why media strategists need to plan for distraction, not just ‘attention’
21 Sep 2023 | Ella Sagar
‘Truly astonishing’: Rupert Murdoch retires from News Corp
‘Truly astonishing’: Rupert Murdoch retires from News Corp
21 Sep 2023 | Jack Benjamin
Manning: Thank God for the ‘MSM’
Manning: Thank God for the ‘MSM’
21 Sep 2023 | Nick Manning

The Guardian launches Europe edition and global marketing push

20 Sep 2023 | Ella Sagar

The Guardian has launched its “biggest European campaign” to reinforce its three-year strategy and coincide with the digital launch of The Guardian Europe.

Barb API gets VOD and non-TV set upgrades

20 Sep 2023 | Ella Sagar

Barb, the industry’s TV audience measurement body, has upgraded its Application Programming Interface (API) to include BVOD, SVOD, video-sharing and non-TV device data.

Sky: media business and Govt could unlock billions together

20 Sep 2023 | Ella Sagar

Sky has urged the UK government to commit to five key policy priorities in order to inject an extra £10bn into the UK economy.

Prize draws and ‘over-sampling’: How researchers are hunting media’s missing audiences

20 Sep 2023 | Ella Sagar

Certain demographic audience segments are becoming harder and harder for media researchers to reach. But why? And what can be done to tackle it?

Deadline looms to nominate TV’s gamechangers

19 Sep 2023 | The Media Leader Staff

The deadline closes on Friday 22 September for The Media Leader’s inaugural Top 50 Women Gamechangers in TV.

Streamers’ revenue growth downgraded amid AVOD roll-out delays

19 Sep 2023 | Omar Oakes

Global streaming platforms Netflix, Disney+, HBO and Paramount+ are forecast to receive an equal share of income from advertising and subscriptions by 2029.

Ofcom scraps plan to relax PSB ad restrictions

19 Sep 2023 | Omar Oakes

The potential benefits to audiences, PSBs and the wider market are “uncertain”, the UK’s broadcast regulator announced this morning.

GB News rapped by Ofcom for third time

18 Sep 2023 | Omar Oakes

GB News has breached British broadcasting rules for the third time, Ofcom has ruled, after the broadcaster aired a political chat show in which two MPs were the presenters.

UK PSBs to launch ‘online Freeview’ in 2024

18 Sep 2023 | Omar Oakes

Britain’s major public-service broadcasters (PSBs) will launch a free, Internet-only TV service next year for broadband-only homes.

Mark Wright, Sir Martin Sorrell and Love Island star to speak at The Future of Media

13 Sep 2023 | The Media Leader Staff

What does a former TOWIE star, industry royalty and a Love Island contestant-turned-influencer have in common?

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