The downgrade is driven primarily by slowdowns in growth in China (due to ongoing lockdowns) and the US.
08 Dec 2022 | Richard Kirk
Strategy Leaders: The relationship between reach and business results has eroded dramatically. We’ve found ‘Right Reach’ is a better predictor of success in a fragmented media system, says Zenith’s strategy chief.
07 Dec 2022 | Omar Oakes
07 Dec 2022 | Raymond Snoddy
Two-thirds of respondents to a new survey said an increase in ads on commercial public service broadcasters (PSBs) would lead them to watch less of these channels.
Magna has downgraded its 2023 ad industry growth forecast by 1.5 points, but described impressive performance by traditional media companies in 2022.
In brief: Head of US digital journalism at the BBC, Saeed Ahmed, announced their intended expansion on social media.
In brief: the layoffs affected “hundreds” of staff members, but reportedly remained in the “single-digits” as a percentage of CNN’s total staff.
As the UK networks release their holiday season schedules, Stephen Arnell asks: ‘was Christmas Telly better in the olden days?’
Ofcom has found lower socio-economic and disabled audiences are “persistently underserved” and less satisfied with BBC content.
In brief: ITV has signed a multi-year licensing deal with Paramount to air added content on its soon-to-launch streaming service ITVX.
Sky AdSmart, Sky’s ad targeting service, is creating a capability to be able to match behavioural search data with Sky audiences.
In brief: ‘Wednesday’ scored 341.23 million total viewing hours, besting this year’s ‘Stranger Things 4’.