The publisher plans to launch two entertainment podcast series as part of its commitment to attract new audiences on audio and video platforms.
Ella Sagar & Jack Benjamin
Brands are shifting budgets from sales promotion to main media marketing in both “a defensive and offensive manoeuvre” to strengthen their current and future market positions, according to the latest IPA Bellwether report.
Global and Transport for London have denied that an ad circulated online and previously reported in The Media Leader, and other publications, is on either of their systems.
WPP’s revenue growth was comparable to organic growth figures for Omnicom Group and IPG as holding companies performed well despite broader economic woes.
A selection of reporters’ favourite features, interviews, and opinion pieces from the past year.
Amazon’s share price slid yesterday as it disappointed on fourth quarter sales forecasts.