With Freely launching in the coming months, The Media Leader asks the industry what this means for advertisers.
While Piers Morgan’s YouTube move could be an experiment for News UK, Tucker Carlson showed the dangers of unscrutinised content.
The move seeks to minimise fraud by ensuring ads are being seen by real people.
Amid a confusing variety of metrics to measure video, encounters help us understand a customer’s holistic media experience that is based on receptivity.
The measurement company announced the global roll-out of Nielsen One in October 2023.
Norlys, Denmark’s largest integrated energy and telecommunications provider, has gone live with EPG Correction Distillery for its 500,000 customers.
The number of UK households with a subscription VOD service decreased by half a million quarter on quarter, according to Barb’s latest data.
Analysis: Broadcasters huddle to take on Big Tech for global sports rights which are set to become even more costly in the coming years.