Consumer ABCs: Home Interest

A number of home interest magazines grew their total circulation numbers in 2022, as consumers retained some interest in home gardening and do-it-yourself tasks—hobbies they may have picked up or grown more interested in over the pandemic.

Top home interest magazine The Garden saw its print circulation increase double-digits (+10%) in 2022, according to the latest consumer ABC figures. Castle Media’s Build It also saw total circulation increase 21.9% year-over-year.

Condé Nast titles House & Garden and World of Interiors saw total circulations tick up 0.1%, led by House & Garden more than tripling (+308.7%) its digital circulation to 9,249 and World of Interiors nearly doubling (+92.6) its own digital circulation to 2,623.

However, all other home interest titles fell varying degrees in circulation as consumers spent less time at home in 2022.

Mediatel Connected has compiled the latest ABC consumer magazine data in the following table. To view the table, please login or and visit the Press app in Mediatel Connected to explore further.