Partner content: Jicmail’s director of data leadership and learning lays out the key learning from its recent Future of Media session with VirginMedia02.
07 Dec 2023 | David Price
Dynamic optimisation using AI should be a good thing for broadcasters’ connected TV services, but it’s uncertain whether the industry can adapt to make it happen.
If the programmatic market resembles a car boot sale, as the latest ANA study suggests, then a more robust approach by advertisers and a flight to quality of execution should enhance the market’s status.
Both are still huge but are becoming increasingly fragmented. AI is yet another challenge for a divided industry.
…but you won’t remember the meeting you missed if for. Holding true to your values is not just for Christmas, it’s for life, writes Nicola Kemp.
Are humans or AI smart enough to do contextual targeting well? ITV and Sky certainly hope so, judging from their advertising upfronts, writes the editor.
What can we learn from the recent ad for Charlie’s Bar in Enniskillen about how ads can reflect the mood of a nation and tackle difficult subjects?
The irony of the future of TV is that we’ve now come full circle: we’re once again in a landscape where some content is free and some is paid for, and that’s a good thing.
Twitter is too small to have such a big mouth calling the shots, writes the editor.
Between a rise in anti-Semitism on TikTok and X and a pledge for more of the same from News Corp, brands should vote with their feet in pursuit of more positive contexts for their ads.
Mediatel Connected’s head of research Anne Tucker brings highlights from the Media Research Group conference, from overarching themes and standout speeches, to shenanigans outside the conference room.