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Advertisers demand more video from MailOnline — sales chief Dominic Williams

Advertisers demand more video from MailOnline — sales chief Dominic Williams
The Media Leader Interview

Dominic Williams, chief revenue officer at MailOnline’s sales house Mail Metro Media, explains why the publisher has built a new team for podcasts and video.

The publisher unveiled a new video strategy in June; it will produce more short-form and long-form video, as well as more podcasts.

 

Williams also spoke to The Media Leader about winning four awards at The Media Leader Summit, where he discussed some of his leadership priorities on stage.

Recorded last month in London.

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