Effectiveness was also considered crucial by The Future 100 Club.

We must inspire the younger generation to get into the media industry to make a real change and ensure a more diverse future.

Jack Benjamin is joined by Ella Sagar and The Guardian’s James Fleetham to unpack takeaways from The Guardian’s upfronts and discuss how AI-generated misinformation could actually be a boost to trusted newsbrands.

Thinkbox’s head of marketing and Future 100 member Chris Dunne discussed why media indexes higher for mental health issues than other industries and what’s the future for mental health with his panel at the Future of Media.

At The Future of Media event in London, media leaders debated behind closed doors over the key issues facing the industry. The group disagreed over the state of agency-client relationships but found consensus on the importance of measurement.

At the Future of Media conference, a room of Future 100 Club members transformed a media quiz show into a heated debate about the future of diversity and leadership in the media and advertising industry. Here’s what we learned from the discussion.

The uproar over Havas winning the Shell account is hypocritical. If we’re all so perfect, why are any of us in an industry that promotes consumption and waste?

The Future 100 Club Class of 2023 has been revealed after a record number of entries and it paints a very bright future for talent in our industry.

What does a former TOWIE star, industry royalty and a Love Island contestant-turned-influencer have in common?

This year’s Rising Star from the Mediatel Media Research Awards, Katya Des-Etages, shares her perspective on why research matters, her mission to improve inclusion and how industry accolades benefit everyone.