Davids are disruptive and agile; Goliaths can crowdsource insights, provide stronger measurement, and bet big on traditional advertising.

If we rush to promote/enforce attention as a North Star, opportunists will game the system and digital advertising will become an even worse cesspit.

Brands do not need to own every moment and it is time for them to pick their battles.

Too often we make a connection between someone’s personality and their professional capability. This is a dangerous route to unconscious bias.

Being an ‘on demand’ marketer during this pandemic has been challenging – particularly now that we’re being told to work from home again.

As D2C brands turn to TV, and tech giants hire agency talent – how should advertisers now engage with agencies?