The uproar over Havas winning the Shell account is hypocritical. If we’re all so perfect, why are any of us in an industry that promotes consumption and waste?
Davids are disruptive and agile; Goliaths can crowdsource insights, provide stronger measurement, and bet big on traditional advertising.
Brands do not need to own every moment and it is time for them to pick their battles.
Too often we make a connection between someone’s personality and their professional capability. This is a dangerous route to unconscious bias.
As D2C brands turn to TV, and tech giants hire agency talent – how should advertisers now engage with agencies?