A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.
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UK overall media inflation is expected to increase from 0.9% last year, according to a new report.
The Media Leader Podcast: Is Pinterest little more than a social media platform for mothers who like arts and crafts?
The weekly feature aims to shout about the creative work of media practitioners.
Jack Benjamin, Ella Sagar and Nick Manning examine Warner Bros Discovery’s latest earnings, Reddit’s forthcoming IPO and why agency-client relationships at holding companies have become less transparent.
For brands looking to be seen and heard during tentpole events in 2024, here are our tips for ‘crossing the streams’ in successful TV+TikTok campaigns.
A potential lack of transparency and uncertain trust among consumers require careful media strategies.
In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical. And there is no need to wait for it. (Partner content)
Reddit is expected to go public next month. In its S-1 filing, the world got a peek into its finances for the first time.
TikTok’s head of client measurement for Europe, Israel and global gaming, Steve Lockwood, does not see TikTok as like TV or taking TV’s audiences, but instead that they are more complementary to each other.