SOV no longer represents the majority of a brand’s communication focus. Drawing conclusions from it can be highly misleading.
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The three digital advertising companies reported ad revenue growth of 11-26%.
The Media Leader looks back on 20 years of Facebook, from its acquisition of Instagram to Mark Zuckerberg’s latest appearance in the US Senate.
On Wednesday, US senators excoriated the CEOs of Meta, TikTok, X, Snap and Discord for alleged harms their platforms have brought to children.
Editor-in-chief Omar Oakes and reporter Ella Sagar were on the scene at The Year Ahead event to ask delegates: if you could wave a magic wand, what would you do to improve the media industry in the year ahead?
Marketing effectiveness best practice needs an evidence-based approach that uses a variety of measurement techniques, not relying on spurious digital metrics.
Analysis: The company is rehiring content moderators ahead of a likely grilling in front of US Congress, but talent may come at a shortage.
Marketers and agencies see social through the lens of “advertising”. But it stops advertisers from being part of the broader conversation around social media’s impact, SocialChain’s group strategy director writes.
The year ahead, according to Wavemaker UK CEO Kelly Parker, is going to feature more “noisy” conversation around AI and clients worried about being left behind amid advances in tech and measurement.
Analysis: BeReal is launching features aimed at attracting brands and celebrities to the platform. Will advertisers care? And will users loathe an influx of attempts at “authenticity”?