More Social Media articles

We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.

Stop being ashamed. There is an abundance of fantastic work and innovation taking us on the journey back to a proud industry.

Many of the UK’s most trusted and experienced leaders in media and advertising are once again joining forces to judge this year’s awards.

Lucy Luke, Snap’s UK head of partnerships, sat down with reporter Jack Benjamin to discuss the company’s strategy of working with publishers and, increasingly, creators.

The industry is very good at beating itself up over online harms, especially after Lord Grade’s speech at LEAD, but there are many obstacles to real change.

The video offering is designed to better help advertisers engage with MailOnline’s vertical video audiences across its website, app and social media accounts.

Westfield 3D execution runs alongside OOH activity across London and major shopping centres.

The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.

UK creators would lose valuable international engagement should a US TikTok ban come into effect, potentially impacting the scale of future brand deals.

Whatever happened between Michael Kassan and UTA, the great dealmaker’s acrimonious exit marks the end of an era for the industry’s so-called power brokers, writes the editor-in-chief.