Inflation and the cost-of-living crisis will be inescapable and impact everything in the industry.
Who’s funding ad fraud? Advertisers. And not just the “disreputable” ones – there aren’t enough of them to account for this.
An important consultation about the future of online advertising regulation threatens to disappoint.
There is no better way of getting the funding needed to finally give advertisers the control in media they deserve.
The not-so-new players occupy a world of greatly enhanced profit from denial of responsibility. Do they even regard advertising as more than a cash cow?
We should no longer consider it a downstream cost whose operators we want to impoverish as we did back in the day.