Is it a loose and inaccurate metric or one of the most important we need to be watching?
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With consumer attention in short supply amid a complex media landscape, the media and the message need to align better to cut through.
| Maria Iu
The move seeks to minimise fraud by ensuring ads are being seen by real people.
Women in media, could you possibly share your opinion? But only if you have time, sorry to bother you, no worries if not, thanks so much in advance.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
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Super Bowl advertising generates a huge amount of energy that results in high emissions. Here are seven ways that brands can reduce the carbon cost of their campaigns.
Other political figures including Lord Grade, Lucy Frazer and Chris Bryant also offered their visions for the future at LEAD 2024.