Strategy Leaders: We seem to be drawn in opposing directions on so many issues we can no longer be sure what being British really means.

Two unique social media trends might have far reaching consequences for marketing, argues Hearts & Science’s strategy chief.

Artificial intelligences are creating unusual ideas – and we need that unique thinking, writes Simon Carr.

Brands need to find ways to marry past, present and future.

Putting a TV ad on a different screen isn’t enough. Every channel across the ecosystem has to have a clear role, strategy and part to play.

The market is changing, and so too are media behaviours. That means, as strategists, it’s imperative we scale up ourselves and our approaches too.

The way adland thinks about audiences is littered with problems, writes strategist Simon Carr. It’s time to add some further dimensions to its approach.

Across multiple categories, brands are starting to look and sound the same. Strategist Simon Carr looks at the curious reasons behind the trend, and how to change it.

By examining specific cultural influences, brands can learn more about the brave new worlds being built by Big Tech.

Spending on subscription services jumped more than 50% in lockdown, but is there still more to play for? Hearts & Science CSO Simon Carr looks at the evidence.