The UK online audience measurement body has hired Sarah Miller.

Ahead of the Future of Brands, Audio and Entertainment conference next week covering this issue, The Media Leader asked brands, agencies and strategists if they thought brands should get involved in these debates.

The Media Plan: British Airways latest brand campaign has leaned heavily on AV and influencers as part of its strategy centred on “bold originality” and “meaningful connection”.  

Channel 4 Sales has secured sponsorships with Ring and Alfa Romeo for its Friday night and Film4 programming.

The Diary of a CEO host Steven Bartlett, along with Georgie Holt and Christiana Brenton, have co-founded Flight Studio.

The outdoor media owner’s customer engagement director shares the bravest thing she has ever done and one thing she would change when dealing with media agencies.

They will integrate Google’s Gemini models with WPP’s AI-powered marketing operating system.

The team, which will work on projects network-wide, is headed up by newly promoted chief planning officer Jackie Lyons.

Vevo has partnered with Kerv Interactive to bring shoppable ad formats to its CTV network.

Is cinema the next natural step for podcasts after social, video and live events?